In The Year 2025
(By Mike McVay) Forecast 2025 highlighted industry positives while magnifying many real-life concerns for the future. Radio has a future, but how bright depends on how willing we are to acknowledge that today’s status quo isn’t going to work there.
Game Day Every Day: The Lombardi Playbook for a PD’s Success
(By John Shomby) Every NFL season brings speculation about which coaches are on the "hot seat" for falling short of expectations. This annual discussion highlights the striking similarities between pro football Head Coaches and radio station Program Directors.
Spotting AI Hype: 11 Ways to Tell Real Innovation from Buzzwords
(By Buzz Knight) I have enthusiasm for what artificial intelligence can bring us, but I worry when the term AI is recklessly used as a buzzword. I continue to be an AI proponent, but the human touch is a key ingredient to proper guardrails for AI implementation.
Home Improvement Takes the Ad Spotlight Before Black Friday
With winter preparation underway and holiday decorating at top of mind, home improvement advertisers are ramping up their radio ad spending. Both The Home Depot and Lowe’s are heavily promoting their offerings with an extra week before Black Friday.
iHeartMedia Debt Swap Would Push Loan Deadlines Past 2029
In its recent Q3 earnings report, iHeartMedia introduced a plan to address its debt by offering new terms to holders of its outstanding bonds and loans. In doing so, they would push the due date on most of its debt to 2030 at an average 2.5% interest rate hike.
RFK Jr. Could Create Pharma Ad Feast (or Famine) For Radio
As new radio advertising rules from the FDA take effect this week, radio could potentially be set to receive a much larger piece of pharma's marketing spend in 2025 because of the policies of incoming Secretary of Health and Human Services, Robert F. Kennedy, Jr.
Congress Reaffirms Low Costs To Keep AM Radio in EVs
In line with the revised AM Radio for Every Vehicle Act of 2024, led by Representatives Gus Bilirakis (R-FL) and Frank Pallone (D-NJ), the Congressional Budget Office released a second cost analysis for the bill one year after the original, and it still bodes well for radio.
Forecasting the Road Ahead for Broadcasters In Washington, DC
As the names of President-Elect Trump's administration appointees roll in, the critical legal and regulatory issues facing broadcasters in the coming year were fleshed out and picked clean at Forecast 2025's Signals of Change: What’s on the Docket for 2025 panel.
What The Best Salespeople of 2025 Will Have in Common
(By Pat Bryson) What makes a GREAT salesperson? They have the highest billing on the station, right? But what makes them special? What is it about their “I”, their identity, that propels them upward and upward and upward?
Your 2025 Depends On The Questions You Ask Now
(By Loyd Ford) Are you changed enough for clients? Has the age of consolidation made radio too dependent on low-hanging fruit and resistant to creating the kind of local base of support that we used to focus on before consolidation?
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
