Climb This L.A.D.D.E.R To Better Listening
(By Pat Bryson) Listening is an art form. We need to understand, practice, and hone our skills. Great listening leads to understanding our clients. Understanding our clients leads to on-target campaigns that will fit our clients’ needs and goals exactly.
Radio Intimacy Gets Results
(By Jeffrey Hedquist) Looking back over some of my clients' biggest successes using radio, one thing stands out: many of the campaigns were not loud, particularly funny, or pushy. The one quality many of them shared was intimacy.
Crises, Challenges, and Bumps In The Road
(By Loyd Ford) When you first begin selling or just “being in radio,” you face a variety of resistance, challenges, and sometimes crises. “That’s Life,” as Frank Sinatra used to sing. Think about the 21st Century so far in the radio business:
Yavapai Broadcasting Collects 7,000+ Pounds of Food for Arizona
On October 9, Yavapai Broadcasting united with local businesses for the Harvest for the Hungry Food Drive, an all-day event aimed at fighting hunger in Central and Northern Arizona. The drive collected nearly four tons of food.
Charlamagne Tha God to Interview Kamala Harris in Detroit
Charlamagne Tha God, co-host of iHeartMedia's syndicated morning show The Breakfast Club, will sit down with Vice President Kamala Harris for an exclusive interview in Detroit on October 15, aimed at engaging African American voters across the US.
WHMI Collects $200K in Hurricane Helene Relief in Michigan
Krol Communications' WHMI joined forces with American Legion Devereaux Post 141 to host a day-long Hurricane Helene Relief Drive on October 10. The Howell, MI-based station collected essential items, including blankets, hygiene products, diapers, and water.
Cumulus Albuquerque Responds To Hot-Air Balloon Tower Collapse
A hot-air balloon collided with an AM radio tower in New Mexico on Friday during the Albuquerque International Balloon Fiesta. While Newsradio KKOB remains on the air, the tower collapsed when it was struck by the balloon, which was carrying three passengers.
Beasley RVP Ron deCastro Talks Radio’s Hurricane Defense
Radio Ink spoke to Beasley Regional Vice President Ron deCastro, who oversees the company's Tampa and Fort Myers markets, about AM/FM radio's groundwork in Hurricane Helene recovery and Hurricane Milton preparation.
CBS Highlights AM Radio’s Life-Saving Role in Hurricane Helene
In the aftermath of Hurricane Helene, radio became a crucial source of communication for residents cut off from internet and cell phone service. Now one Asheville AM station has received national recognition for the life-saving information and connection they provided.
NAB Election Coverage Summit Talks Tools to News Transparency
There has been much celebration this year over radio's trust factor when it comes to news and information, but with growing public wariness and suspicions, NAB Show New York assembled a team to guide radio stations on ways to connect with audiences.
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