Building Your Brand On The Pillars of Respect
(Buzz Knight) Abraham Lincoln said, “If once you forfeit the confidence of your fellow citizens, you can never regain their respect and esteem.” Here are nineteen pillars of respect that I think make for a great brand.
Mmm MMM, Good: AM/FM Radio Shines in Media Mix Modeling
Ahead of 2025, advertisers are picking apart their marketing activities to understand which media channels provide the best return on investment. Since it's the season, former P&G analytical expert John Fix is busting the myth that Media Mix Modeling hates radio.
LA’s KFI AM 640 Fights Fake News with ‘Mis/Dis’ Series
iHeartMedia’s KFI AM 640 is presenting Mis/Dis, a special program focused on the dangers of fake news, misinformation, and disinformation. The two-part series brings together experts from journalism, academia, and the California State Assembly.
Progressive Tops National Radio Ads, The Home Depot Climbs
For the week of October 7-13, Progressive took the top spot on Media Monitors' National Radio Spot Ten with 55,397 plays. Pfizer also had a bounce back into the top five after a massive September. Vicks followed in second place as The Home Depot climbed to third.
Baton Rouge Radio Gets A Vibe Check From iHeart
iHeartMedia Baton Rouge has launched 104-1 The Vibe (KVDU), a new station dedicated to R&B and throwbacks from Michael Jackson to Jodeci. The Vibe's weekday lineup also brings syndicated personalities like Steve Harvey and Keith Sweat to the area's airwaves.
The Fan Returns to FM in Milwaukee With Packers Legend Crosby
Audacy has announced that 1250 AM The Fan (WSSP-AM) in Milwaukee will return to FM, now broadcasting on 105.7 FM in tandem with 1250 AM starting October 14. As part of the FM relaunch, The Fan will introduce two new local weekday shows.
FCC’s Starks Visits Las Vegas To Review FM Geotargeting
FCC Commissioner Geoffrey Starks visited KADD and KXLI radio stations in Las Vegas, Nevada to review ZoneCasting technologies during the trial period of FM geo-targeting. The Commission approved the use of hyper-localized content in April.
CTA Futurist Brian Comiskey & Fred Jacobs Join Forecast 2025
Before over 130,000 attendees flock to Las Vegas for the Consumer Electronics Show in January, broadcast executives will have a unique opportunity to catch a glimpse of the latest tech trends at Forecast 2025 in New York City this November.
NPR Joins NAB in Critiquing FCC’s AI Political Ad Regulations
Amid broad discussions on AI's impact on media and journalism, NPR is the first major broadcast organization to submit reply comments to the FCC's proposed rules on disclosure of AI-generated content in political advertising.
OUT NOW: RAB President Mike Hulvey Takes The Helm
It’s the last quarter of the year: time to go all out and capture those sales before the holidays! Our October issue includes the best in sales and management training, insight from the very best managers in radio, and our cover feature with RAB CEO Mike Hulvey.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
