How to Keep Your Station Relevant During Natural Disasters
(By Randy Lane) It’s clear that natural disasters are on the rise. With more frequent and intense weather events - hurricanes, wildfires, floods, and more - radio stations must find ways to stay relevant and supportive during these crises.
Media Rep Malpractice
(By Rick Fink) Most commonly discussed in terms of medicine and law, malpractice is no stranger to the advertising world either. You can Google marketing malpractice and find many interesting stories, mostly regarding fraudulent advertising claims.
A New ‘Beacon’ Brings Conservative Talk To NY’s Hudson Valley
Pamal Broadcasting has introduced The Beacon, a new trio of signals dedicated to news, talk, and sports for New York's Hudson Valley. The Beacon’s coverage extends from Peekskill to Kingston with syndicated national talk alongside local news and weather.
WSCO Adds Doug Gottlieb to Lineup In Programming Update
Woodward Community Media's 95.3/99.1 The Score (WSCO-AM) is revamping the Appleton sports station's mid-day lineup this fall. The changes will see the return of The Mike Heller Show, a rebrand for The Show, and the addition of NCAA basketball coach Doug Gottlieb.
64% of Listeners Feel Stronger Pull to Brands with Sonic Identity
As marketers adapt to changing consumer behaviors and shorter attention spans, audio continues to offer opportunities for brands to create longer-lasting and deeper connections with consumers via the powerful impact of sonic branding.
SBS To Start New Network In NYC, Chicago, & More Before 2025
Spanish Broadcasting System will be adding a new network to its radio arsenal before the year's end, according to company Chairman and CEO Raúl Alarcón. The network, La Privada, will feature a fusion of regional Mexican and urban music.
Harris Surges Ahead of Trump in Last Minute Radio Ad Spending
With less than a month until the 2024 US presidential election, political ad spending is surging, particularly in battleground states. Vice President Kamala Harris has more than doubled former President Trump's overall spend and continues to increase radio ad buys.
2024 Power of Urban Radio Forum Hits Sees Record Attendance
The 2024 Power of Urban Radio Forum, hosted by Kizart Media Partners and the National Association of Black Owned Broadcasters, brought together a record-breaking event attendance of global marketers and media executives in Washington, DC.
In Search of Content Creators
(By Mike McVay) The industry recently mourned the loss of a legendary Programmer, Consultant, and former Owner. George Johns, a Partner in The Johns Company with his brother Reg, as well as Co-Founder and CEO of Fairwest, passed away last week.
Making Waves: How To Make Sure Your Station Connects
(By John Shomby) Several years back, I wrote about a “regular” in my current neighborhood while on my morning jog. He enthusiastically waves at every car during his daily morning speed walk and is a local celebrity. Radio could learn a lot from Jim Harris.
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