Thanksgiving Blessings and Thoughts
(By Pat Bryson) I find Thanksgiving a wonderful time to reflect. I just returned from three months of travel across the United States and Canada and in every location, I found exceptional broadcasters, excited about what we do.
Perception vs. Reality: Rebranding Your Way To Ad Success
(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client's media investment, especially if they have a negative reputation. However, even if their perception in the marketplace is positive, your job may be to enhance it further.
5 Sales Misses That Could Be Costing You Money
(By Loyd Ford) We live in a fast-paced world where it’s easier to focus on immediate wins and overlook bigger opportunities that can lead to lasting success. Let’s explore the five most common ways radio sellers leave money on the table - and how to fix them.
$696K Raised in Week 3 of Radio Ink’s Season of Giving Tally
Radio stations across the US helped double last week's funds raised during the third week of Radio Ink's 2024 Season of Giving Tally. Pre-Thanksgiving food drives drove $696,000 in cash and canned goods donations, beating last week's total of $297,000.
FM99 and 106.9 The Fox Help Stock Hampton Roads Foodbanks
The 28th Annual Mayflower Marathon Food Drive, hosted by Saga Communications Hampton Roads' FM99 (WNOR) and 106.9 The Fox (WAFX), successfully collected enough monetary donations and canned goods to provide more than 914,000 meals.
Massachusetts Broadcasters Honor Castiglione, LeGeyt At Gala
Retired Boston Red Sox radio voice Joe Castiglione and NAB President Curtis LeGeyt were among the honorees celebrated by the Massachusetts Broadcasters Association during its annual Sound Bites conference. The event also celebrated the MBA's 70th anniversary.
Longtime Radio Sales Executive Tucker Flood To Retire
A 35-year career focused on radio and advertising will be coming to a close, as Tucker Flood, President of Eastman Radio - a Katz Media Group arm, has announced his impending retirement.
Study: Digital Ad Sellers Facing High Stress, Getting AI Assistance
As radio sellers navigate increasing pressures to deliver digital results, Frequence has released its 2024 Local Advertising Sellers Index. Drawing from insights from 500 digital ad sellers, the report identifies several key challenges shaping digital advertising.
The Broadcasters Foundation ’12 Days of Giving’ Returns for 2024
To line up with Giving Tuesday and the holiday season, the Broadcasters Foundation of America is bringing back its "12 Days of Giving" campaign. From December 1-12, broadcast professionals are encouraged to contribute to the Foundation’s mission
Maricka Oglesby Named Chief of Staff at Baltimore Public Media
Baltimore Public Media has announced leadership and organizational updates, including the promotion of Maricka Oglesby to Chief of Staff, where she will lead efforts to align organizational priorities, foster strategic partnerships, and drive growth.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
