CBUS Media Group Gives Critical Warmth To Homeless Ohioans
As arctic temperatures take hold over the Eastern United States, Saga Communications' CBUS Media Group concluded its annual “Stay Alive 5 – Stuff the Bus” campaign with support from its listeners to provide critical warming items to Ohioans in need.
Jacobs Media Explores Radio at CES’ Transformative 2025
"A transformative CES," was the focus of Jacobs Media's annual webinar chronicling the group's annual trip to the Las Vegas show. While radio was not a central CES focus, the technological advancements showcased carry profound implications for the medium.
Audioscape 2025 Report Shows Untapped Podcast Ad Potential
As digital audio continues to grow revenue for traditional broadcasters that take advantage of the medium, a new report shows brands are failing to maximize podcast advertising potential - with most campaigns reaching less than 25% of monthly podcast audiences.
Paige Nienaber’s Midweek Idea Dump: Good Cause, Great Promos
(By Paige Nienaber) We got mail. Long-time reader, first-time writer Sun in Seminole asks, “What was the best local charity campaign that you ever witnessed?” There are two that quickly come to mind: one that changed radio and one that changed its market.
Lessons from Music Radio’s All-Time Personalities
(By Randy Lane) Music radio has been profoundly shaped by several trailblazing personalities who took risks and introduced new approaches to high-profile shows. Incorporate the skills from these masters and put your signature on it to own it.
BEA Partners with LABF for Career Fair at NAB Show 2025
The Library of American Broadcasting Foundation will serve as sponsor for the Broadcast Education Association 2025 Career Fair and Graduate Student Showcase in Las Vegas. The event will unite top students, industry professionals, and recruiters for talent discovery.
Home Improvement Heats Up The Week’s Top Radio Advertisers
Progressive has maintained its dominant position as the most-aired radio advertiser nationwide for the week of January 13-19, according to Media Monitors’ latest Spot Ten report. Vicks holds the second spot, showcasing its seasonal relevance.
Townsquare Media Predicts 11% Digital Growth In Early Q4 Totals
The company has yet to schedule an official earnings call, but Townsquare Media is providing an early look into its end-of-2024 financials. A new SEC filing sees CEO Bill Wilson touting, "A very strong fourth quarter," for the "Digital First" broadcaster.
The State of Radio Ads In 2025: Pierre Bouvard on What’s Next
Radio Ink sat down with Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard to discuss the latest findings from the Audio Active Group’s Creative Best Practices Handbook and the evolution of radio advertising in 2025.
Don’t Forget The Fun
(By Mike McVay) We’re in what is supposed to be a fun business. It’s why so many of us were enamored with radio to begin with and what encouraged us to make broadcasting a career. It’s why so many have overstayed their welcome and also why some have left radio.
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Beasley Celebrates 65
