Recruitment Advertising Works – Even When the Economy Doesn’t
(By Chris Stonick) Making money in recruitment advertising during a recession... Sounds like an unreachable goal, right? If we slip into a recession, will no one be hiring? That is the common misconception. And it is indeed a misconception.
DC Democrats Challenge FCC Chair Over ‘Sham’ Investigations
Democratic legislators are raising an investigation into FCC Chairman Brendan Carr’s “attacks on the First Amendment,” which looks into his relationship and communication with the White House, down to the Commission leader's visits to Mar-a-Lago.
Jammin’ Is Out, Maxima Is In As Bilingual Format Comes To Vegas
Beasley Media Group is the latest broadcaster to launch an English-language music/Spanish-language talk hybrid station, as Jammin' 105.7 becomes 105.7 Maxima (KOAS). The station is designed to reflect the bilingual and bicultural identity of Las Vegas.
AM Radio Act Clears Filibuster Hurdle With Senate Supermajority
The AM Radio for Every Vehicle Act has reached a filibuster-proof supermajority US Senate. The bipartisan bill, introduced by Sens. Ed Markey (D-MA) and Ted Cruz (R-TX) to require automakers to include AM radio in all new vehicles, has officially obtained 60 cosponsors.
Nueva Network Kicks Off QueOnnda Rollout With Dual Rebrands
Boston's Exitos 103.7 (WCCM-AM) and Washington, DC's DC 87.7 (WDCN-LD) have new identities corresponding with the launch of Nueva Network's QueOnnda digital platform. The Hispanic-focused stations are now operating as QueOnnda DC and QueOnnda Boston.
Urban One and Reach Media Raise $1.6 Million for St. Jude Kids
Urban One's Radio One and Reach Media divisions came together once again for their annual Urban Cares for St. Jude Kids radiothon, raising $1.6 million in support of St. Jude Children’s Research Hospital across 13 local markets and national syndication.
100.3 The Bull Awards $4,500 To Houston 4H & FFA Chapters
Audacy’s 100.3 The Bull (KILT) has concluded its Frito & Katy’s Farming the Future contest, awarding $4,500 in support of local youth agriculture programs. Three standout 4H and FFA chapters received funds for their projects and new equipment to aid in ag education.
River Radio Raises $390K for St. Jude in 31st Annual Radiothon
Max Media’s River Radio of Southern Illinois raised $390,498 for St. Jude Children’s Research Hospital during its 31st annual Country Cares for St. Jude Radiothon. Led by New Country Z100, the event has generated more than $6.5 million in donations since 1995.
Quu: In-Car Inertia Poses Dashboard Threat To Radio
Sir Isaac Newton called it inertia. Coaches call it momentum. Automakers call it “last source memory” — the tendency for cars to default to the last audio source used. Increasingly, that’s not radio, and it could rapidly change in-car listening habits, says Quu.
No Fatigue Here: RAB Study Debunks Radio Ad Wear-Out Myth
A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out - the concern that repeated exposure to an ad reduces its effectiveness - is virtually nonexistent in over-the-air radio advertising.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
