No Fatigue Here: RAB Study Debunks Radio Ad Wear-Out Myth
A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out - the concern that repeated exposure to an ad reduces its effectiveness - is virtually nonexistent in over-the-air radio advertising.
The New Mobility: The Case for Smarter Station Apps
(By Mike McVay) Mobile technology has changed how accessible we are and how we live our lives, yet radio seems to ignore the opportunity to take advantage of the access and connection to an audience using smartphone apps.
What’s Your Personal Operating System?
(By John Shomby) Just about every piece of technology has some form of an operating system – desktops, mobile phones, servers... Whether we know it or not, we humans have probably the most complicated operating system of all.
Hubbard Radio Runs The Gamut Of Audio With New Podcast Arm
Hubbard Radio is the latest broadcaster to establish a dedicated podcast division with the launch of the Gamut Podcast Network. Gamut marks Hubbard's "third pillar," alongside the company’s terrestrial radio operations and 2060 Digital sales segment.
Lawmakers Warn FCC Ownership Caps Threaten Local Journalism
As FCC Chairman Brendan Carr seeks suggestions for what broadcast regulations could stand a rollback, a bipartisan coalition of 73 US House members, led by Rep. Richard Hudson (R-NC), has called for an update to decades-old radio and TV ownership caps.
WNCT Radiothon Raises $113K for Maynard Children’s Hospital
107.9 WNCT's 28th annual Music for Miracles Radiothon wrapped up with a final total of $113,734 raised for the James and Connie Maynard Children’s Hospital at ECU Health. The total was supplemented with help from WNCT's Inner Banks Media sister stations.
Disney Streaming Bundle Finds New Ears with Radio Ad Campaign
The Disney bundle made a noteworthy move into the top five of this week’s Spot Ten Radio rankings from Media Monitors, signaling a strategic push by Disney to leverage radio's broad reach to expand its Disney+, Hulu, and ESPN+ subscriber base.
New Format, Same Name: Classic Rock Hits Z-96.3 The Lake
A North Central Kansas radio station is changing its tune but keeping its name. Dierking Communications has flipped the format at Z-96.3 The Lake (KZDY) in Cawker City from Adult Contemporary to Classic Rock after nearly 20 years.
Renew Group Reduces Cumulus Stake As Takeover Tensions Fade
Weeks after Cumulus Media allowed its poison pill provision to expire, Singapore-based Renew Group Private Ltd. has begun selling off significant shares of the broadcaster, according to a new SEC filing.
From Fear to Fuel: More Strategies to Motivate Your Sales Team
(By Loyd Ford) As an advertising sales manager, you play a critical role in helping your individual sellers overcome fear and take action to create sales momentum. The great sales managers do this by providing steady support, motivation, and guidance.
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