Despite Gains, Marketers Continue to Misjudge Creative’s Impact
As brands increasingly prioritize real-time metrics, do marketers truly understand what drives sales? The latest Advertiser Perceptions study suggests that while perceptions are improving, many advertisers still miss the mark on the power of great creative.
Earn The Last Listen
(By Mike McVay) There’s a strong consensus - backed by research - that the auto is the last listening location where radio dominates. With mounting competition from other platforms, new data now shows the beginnings of erosion, fueled by automakers themselves.
It’s Time To Walk Away From Your Radio Station
(By John Shomby) Years ago, I had the unique opportunity to coach both young teen football and baseball for several seasons. I was mentored by my brother, who had lots of coaching years under his belt. One of the things he taught me was how to “chart” a game.
Rites of Spring Add Some Color to National Radio Ad Trends
Signs of spring aren't just found in rising temperatures and the emergence of greenery, but in radio's ad breaks. Those interested in a little spring cleaning and spring breakers were both targets, as can be gleaned from this past week's national radio advertising chart.
NAB: ‘Complex & Opaque’ PRO Practices Burden Broadcasters
In its response to a Notice of Inquiry on Performance Rights Organizations, the NAB is warning the US Copyright Office that today's licensing marketplace has grown overly convoluted and financially burdensome for broadcasters as BMI and ASCAP protest.
The Watchtower of Leadership
(By Deborah Parenti) In days long gone, watchmen patrolled city walls high above the rest, ever vigilant for signs of danger like fires, enemies, or even shifts in the wind signaling a coming storm. Heaven knows radio has our fair share of threats outside our gates today.
5 Proven Ways to Stand Out as an Advertising Sales Leader
(By Loyd Ford) Becoming the most popular advertising salesperson in your market requires a blend of strategy, relationship-building, and consistent performance. Here are five ways to become the salesperson every business owner wants in their circle of trust.
Cook Up a Delicious Commercial Using a Client’s Bad Ingredients
(By Jeffrey Hedquist) The first thought that comes to mind is, “It can’t be done.” Often your client will give you an assignment and then tell you how to do it. “Okay I want to sell annuities, cranial surgery, or safe daycare services… oh, and I want it to be funny.”
NAB Joins Senators In Renewed Fight Against AI Threats To Radio
As radio faces threats from the growing misuse of AI technology, a bipartisan group of US lawmakers is looking to safeguard journalists, air talent, and more creators by establishing federal transparency standards for AI-generated material.
Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%
While content matters, the voices delivering it are even more important, as radio hosts continue to be among the most effective drivers of consumer action, according to a new analysis and accompanying case study from Audacy on the power of "closing the deal."
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