Don’t Want A Fake Employee? Try Radio
(By Chris Stonick) If a company is blowing you off about running recruitment ads on the radio because they confidently tell you that they are hiring remote workers to fill their job openings… open their eyes to the modern - and very real - dangers of using remote workers.
Christian Broadcaster Wants Bidding War Over St. Louis FM Signal
Two days before KDHX was set to ask a bankruptcy judge to approve its $4.35 million sale to syndicated Christian network K-LOVE, another noncommercial Christian broadcaster is filing an objection - and a counteroffer - as it seeks to open bidding for the station.
FCC Asked to Allow Boosters to Fully Replace Main Transmitters
Has radio broadcast technology moved past the need for a main transmitter? That’s the question ZoneCasting and MaxxCasting provider GeoBroadcast Services is asking the FCC in a petition tied to its “Delete, Delete, Delete” deregulation initiative.
Kansas City’s WHB Extends MLS Radio Rights With Sporting KC
Major League Soccer's Sporting Kansas City and Union Broadcasting's Sports Radio 810 WHB will continue their 15-season broadcast relationship under a new two-year agreement covering the 2025 and 2026 seasons.
Radio Rallies for FCC Reform While Detractor Fights to Keep Caps
Commercial broadcasters, noncommercial operators, and even the US Chamber of Commerce are urging the FCC to scrap or substantially relax the Local Radio Ownership Rule, arguing that the regulation is outdated in a Big Tech world.
Despite Gains, Marketers Continue to Misjudge Creative’s Impact
As brands increasingly prioritize real-time metrics, do marketers truly understand what drives sales? The latest Advertiser Perceptions study suggests that while perceptions are improving, many advertisers still miss the mark on the power of great creative.
Earn The Last Listen
(By Mike McVay) There’s a strong consensus - backed by research - that the auto is the last listening location where radio dominates. With mounting competition from other platforms, new data now shows the beginnings of erosion, fueled by automakers themselves.
It’s Time To Walk Away From Your Radio Station
(By John Shomby) Years ago, I had the unique opportunity to coach both young teen football and baseball for several seasons. I was mentored by my brother, who had lots of coaching years under his belt. One of the things he taught me was how to “chart” a game.
Rites of Spring Add Some Color to National Radio Ad Trends
Signs of spring aren't just found in rising temperatures and the emergence of greenery, but in radio's ad breaks. Those interested in a little spring cleaning and spring breakers were both targets, as can be gleaned from this past week's national radio advertising chart.
NAB: ‘Complex & Opaque’ PRO Practices Burden Broadcasters
In its response to a Notice of Inquiry on Performance Rights Organizations, the NAB is warning the US Copyright Office that today's licensing marketplace has grown overly convoluted and financially burdensome for broadcasters as BMI and ASCAP protest.
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