RCS Launches “The Selector Cloud” at NAB
The Selector Cloud provides RCS clients with constant and secure access from anywhere with a username and password so users can now perform music scheduling functions, such as library management, clock-building, policy setting, log editing, transfer to the automation system, analysis and more.
Bernie Pours It On The Radio
Media Monitors is reporting Democratic Presidential candidate Bernie Sanders had a huge week on radio. From April 8 to April 17 the Bernie Sanders For President campaign aired 4,791 spots, with 55 spots added by Monroe County For Bernie Sanders bringing his total to 4,846 spots. The rest of the pack was far behind.
Tax Season Pushes H&R Block To Number Two
Block jumps from 9th to 2nd on the Media Monitors weekly chart with over 44,100 commercials played on radio stations all over the country. The Home Depot held onto the top spot with 84,655 spots airing. Burger King held onto the 3rd position with 40,690, followed by GEICO with 39,857, and Walgreens with 29,616.
Entercom Launches New Music Discovery Program
Entercom's Alternative stations will choose a monthly artist to highlight across seven stations for seven days. The program is called 7x7, and will run in Buffalo, Kansas City, Miami, Portland, Sacramento, San Diego, and Seattle.
KOA Denver Extends With Rockies
iHeartMedia Denver and the Colorado Rockies have signed a five-year extension of their radio broadcast agreement that will keep Rockies baseball on KOA NewsRadio 850 AM & 94.1 FM through the 2021 season. Jack Corrigan and Jerry Schemmel will continue as voices of the Colorado Rockies. Corrigan is in his 14th season and Schemmel is in his sixth.
Why Are Listeners Listening To You?
To hear their favorite song is the number one reason according to the Jacobs Tech Survey. 64% of the survey respondents listed that as the number one reason they tuned in to their favorite radio station. That was followed by listening to their favorite host at 58%.
Podcasting Up, Pandora Listening Down
That's according to the Jacobs Media 12th annual Tech Survey which was conducted between January 19 and February 22. Jacobs surveyed media habits of listeners from 245 radio stations in 12 formats with 39,500 respondents.
Community Broadcasters Closes on Glory Stations
The FCC has approved the sale of four Glory Communications stations purchased by Community Broadcasters, co-owned and operated by Jim Leven and Bruce Mittman. The four stations are located in South Carolina.
The Three Objectives Of Advertising
(By Bob McCurdy) Why do most advertising campaigns stick with a single-length commercial throughout a schedule regardless of the length of flight, rarely rotating in shorter-length creative as the campaign progresses? We believe there’s a sound psychological and media rationale to consider doing so more frequently.
Carrying The Torch For Radio
(By Buzz Knight) I was fortunate last week to be asked to participate on the nominating committee for the National Radio Hall of Fame which, if you didn't know, is based in Chicago, Illinois. The legendary radio executive Kraig Kitchen is the chairman of this fine organization, and in speaking with him about my participation I was struck by his passion for carrying the torch for the Hall of Fame mission.
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