Headlines

On Monday, Hubbard Radio Minneapolis-St. Paul announced it would be unveiling a new sports product called SKOR North, a digital-first sports content brand that will be broadcast on 1500 AM.

The National Association of Broadcasters has revealed the election results for its Radio Board of Directors. The board welcomes several new and returning members, representing a diverse group of industry leaders from various districts across the US.

WMAL/Washington, DC, morning co-host Mary Walter will once again anchor Fisher House Foundation’s 2019 edition of the Talk-radio special “The Fisher House Story – In Their Own Words.”

This is the 16th consecutive year that KOST-FM has provided holiday music to Southern California. KOST Program Director John Peake said, “During the 2016 Holiday Season, KOST 103.5 averaged more than 5.2 million listeners weekly, making KOST one of the most listened to radio stations in the country during that period.”

The station raised $1.3 million for Children’s Hospital Colorado, part of the Children’s Miracle Network during Alice 105.9’s Cares for Kids Radiothon in Denver. The amount donated during the 20th annual radiothon brought the overall fundraising total to over $24 million since 2001.

The Golden State Warriors and Entercom’s 95.7 The Game (KGMZ-FM) in San Francisco have inked a new multi-year deal making the station the new flagship of the Warriors. The Warriors flagship station for each of the last 32 seasons, and for 40 seasons overall since the team moved to the West Coast in 1962, had been KNBR 680 AM.

(By Jeff McHugh) Like standup comics testing material, successful broadcasters experiment as well. My friend, Randy Lane, once tested two total strangers on the air at midnight in Birmingham. They became the successful syndicated show Mark And Brian.

A new study by Woods & Poole Economics found that the local radio and TV generate $1.17 trillion of GDP and 2.47 million jobs through direct and stimulative effect on the economy. NAB made the announcement Thursday.

Revenue for the quarter was $1.6 billion, however net income decreased 1.7% to $114 million. The company says that was mainly due to the impact of foreign exchange. Net income increased 3.6% on a constant currency basis. Audio revenues grew 1.7% on a reported and constant currency basis.

(By Bob McCurdy) The benefit of a message broadcast is that it is broadly “cast.” It is inclusive, reaching all current and future users of any product/service. This is significant, as the future economic value of any consumer differs from their current economic value, due to the marketing “law of buyer moderation.”