Headlines

Advertising management software company WideOrbit announced Monday that Townsquare will now use WideOrbit’s WO Traffic platform at all 310 of its radio stations. Townsquare becomes WideOrbit’s largest-ever deployment of its traffic platform at a single radio station group.

(By Ronald Robinson) Apparently, the reach/frequency discussions have not stopped. Those having them, however, have been over-medicated and put to bed with the resultant hallucinations of fruit, candy, and cash that are part of the experience.

Cleans up awards, that is. Thirteen, in fact, from the Kansas Association of Broadcasters, including three 1st Place awards, four 2nd Place awards, and six Honorable Mentions. See the full listing...

Jeff Warshaw's Connoisseur Media has sold a package of towers in Long Island, Norwalk, CT., Erie, Pa. and Billings, Montana, to CTI Towers. Here's why this deal is unique.

The Wall Street Journal is reporting that Pandora has an eye on next month to start its new streaming service. It will include the free service now offered to users and two new monthly subscription options.

Adams Radio Group and Bravo Mic Communications have chosen Eastlan for the Las Cruces NM market. Adams Radio CEO Ron Stone said “We believe we will see more consistency from book to book versus what has been very unstable ratings in Las Cruces with the old service."

(by Bob McCurdy) We met with the President of a tier 2 auto association this week. Our goal for this first meeting was simple, to get an audience with the entire dealership group to present a “why Radio” rationale.

(By Roy Williams) I scribbled my original “Twelve Most Common Mistakes in Marketing” on a hotel bar napkin in Portland, OR in 1997, and then presented those mistakes to 800 people in a seminar the next day. The following year it became an important chapter in my first book, The Wizard of Ads.

(By Loyd Ford) With the use of radio and social media in tandem these days, growth is everywhere for radio if you’re willing to generate it beyond the standard expectations of talent at radio and radio itself.

It’s called Tuition Mission; a 3-day event in Greenville, NC, in which students compete for a $5,000 scholarship and $1,000 for books and supplies for a school of their choice. Hosted by Alpha Media’s Bob 93.3 WERO, the competition is comprised of a variety of challenges, beginning with a field of 15 and continuing until all but the winner have been voted out by the other students.