Advertising management software company WideOrbit announced Monday that Townsquare will now use WideOrbit’s WO Traffic platform at all 310 of its radio stations. Townsquare also plans to implement WideOrbit’s WO Traffic – Digital Orders to manage its audio streaming and website advertising, WO Streaming for audio streaming operations, and WO Analytics for business intelligence. Townsquare’s installation of WO Traffic will be WideOrbit’s largest-ever deployment of its traffic platform at a single radio station group.
