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(By Loyd Ford) No matter what brand an advertiser has, they should consider sound communication and marketing as a critical component of their overall strategy. Perhaps radio should consider a broader local approach to be the authority on audio marketing.

The National Defense Radio Show and Envision Networks are joining forces to broadcast a new nationally syndicated radio show for America’s military. For two hours each week, hosts Randy Miller and Jerry Newberry will bring the show to listeners around the globe

That's what Galaxy CEO Ed Levine told Syracuse.com when he was asked about the team spiking the network to carry games across the state.

All six of Townsquare's Shreveport stations were scrambling for programming Monday when the computer operating system for all the stations crashed. According to the KEEL-FM website the crash also affected stations in other markets.

Let's say a listener could tell the ad they want more information on a product being advertised. Maybe they want to buy that product. Or, they'd like to skip the ad because it's irrelevant to them. A company called  Instreamatic.ai says that's exactly what their technology does.

Broadcasters need to keep a close eye on when their license comes up for renewal over the next four years. Do you know when your renewal date is? Is your public file up to date? Did you do everything required by law to serve the public?

Our series concludes today with Tom Langmyer, President/CEO Great Lakes Media Corp.

The folks at Coleman Insights try to answer that question with new research called, “The Contemporary Music SuperStudy.” The study examines the current appetite for contemporary music among 1,000 12- to 54-year-olds in the U.S. and Canada.

It began to seem like nobody could knock GEICO off its perch as the leading radio advertiser around the country. But that’s finally happened.

It's the 15th annual survey of the topic of digital. The 2019 data comes from a survey fielded between January 3 and February 3. Over 500 radio stations, covering 14 formats, and including 50,652 respondents formed the source of the information. The webinar is April 15 at 2 p.m. ET Register HERE.