SoCal Hard Rocker KNAC Gets A Resurrection on the I-15 Corridor
On Halloween night, California's iconic Metal station, KNAC, is coming back from the grave for a new era with Heftel Broadcasting. The identity is replacing Highway Rock across three signals serving more than 40,000 square miles of the Mojave Desert.
Carr Stands by NPR Investigations as Gomez Warns Of Overreach
While not offering much for radio broadcasters during the formal proceedings, the FCC’s October Open Meeting underscored a growing philosophical split inside the agency over the scope of its authority and the definition of “public interest” in modern broadcasting.
NPR: CPB Designed ‘Tailor-Made’ Plan to Cut Its Network Funding
NPR is pointing to “a veritable arsenal of smoking guns,” as it escalates its legal battle against the Corporation for Public Broadcasting in a new 49-page filing that suggests CPB leadership kowtowed to the White House Office of Management and Budget.
The Things That Keep Us Awake at Night
(Mike McVay) The lights are out. I find myself staring at the ceiling. So many things that enter my mind, as I think of the challenges that face us as an industry. Those thoughts are not rooted in panic, but rather concern for inaction.
From Ratings to Relationships: Do You Know The Difference?
(John Shomby) If you’ve been in radio long enough, you’ve seen this movie before. The plot hasn’t changed much; just the tools. Once upon a time, the obsession was with ratings. Then it was web traffic. Now it’s followers. Same addiction. Different drug.
CRS and Radio Vendor Alliance Partner for Pre-Show Forum
For the first time, Country Radio Seminar is getting three pre-show seminars focused on the next era of radio operations, ranging from music programming and AI innovation to digital strategy and revenue growth, in conjunction with the Radio Vendor Alliance.
Seattle’s KXXO Gets Bilingual With $1.5 Million Bustos Buy
Bustos Media has completed its $1.5 million acquisition of KXXO 96.1 in Olympia, WA, officially rebranding the Seattle-serving signal as X96.1 FM, a new Latin Pop bilingual format. The purchase from David Rauh's 3 Cities Inc. is closed following FCC approval.
Research Shows AM/FM Keeps Winning for Healthcare Brands
For healthcare marketers searching for connection and credibility, the answer may be on the dial. A new Katz Analytics study finds AM/FM radio lifting awareness, familiarity, and trust for an online healthcare brand across eight major US markets.
‘Early and Often’ Branding Helps Audio Ads Outperform TV, Digital
Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work. A new analysis finds that ads mentioning the brand "early and often" aren’t just heard, they’re driving results that rival digital and TV.
Brendan Carr Addresses FCC Standstill as Shutdown Drags On
With still no end to the ongoing federal government shutdown in sight, FCC Chair Brendan Carr is lamenting “a fair number of negative consequences” for the agency, slowing its core operations and jeopardizing critical communications work across the country.
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