Podscribe Extends Ad Verification Tools Into Over-the-Air Radio
As many radio companies increasingly turn their attention to podcasting, one podcast measurement firm is expanding its capabilities for agencies, brands, and publishers into AM/FM, saying, "Radio is a powerful channel and now it gets the verification it deserves."
MediaCo Launches New Network With Former SBS AIRE Chief
As its "growth mode" continues, MediaCo has launched a new multicultural audio network targeting Hispanic, Black, Asian American, and bicultural audiences. Sigma Audio Networks is led by former Spanish Broadcasting System Chief Network Officer Elisa Torres.
Radio Reaches 92% of Black Consumers, Podcast Listening Jumps
With radio’s scale and podcast growth creating clear opportunities for advertisers and broadcasters, Black audiences remain a high-reach, high-attention market for US audio advertisers, according to the latest report of Nielsen’s Diverse Intelligence Series.
The Six P’s for On-Air Talent
(Mike McVay) Most of us have heard of the 6 P's. They usually stand for Prior Preparation Prevents Pitifully Poor Performance. (Cleaned that up for this publication.) But did you know there is another application of the 6 P's that fits with on-air talent and their importance?
Looking For A Mentor?
(John Shomby) Mentors have always had a big influence in my broadcast career. I really believe I would have never reached the goals I had set without the guidance of these individuals through the years. I can tell you that finding the right mentors is a process, not a lucky accident.
MIW Names Four to 2026 Erica Farber Mentorship Program
Mentoring and Inspiring Women in Radio has unveiled the participants in the MIW Erica Farber Mentorship in Management Class of 2026, honoring the legacy of former RAB President Erica Farber and her long-standing advocacy for female broadcast leadership.
National Black Radio Hall of Fame Opens 2026 Nominations
The National Black Radio Hall of Fame has opened nominations for its Class of 2026, continuing its mission to recognize Black radio professionals whose work has shaped the medium’s cultural, creative, and business foundations.
As US Commutes Worsen, Radio Holds the In-Car Advantage
As the post-COVID commute continues to climb, daily drivers’ headaches are becoming brands’ best opportunities to connect. With commuters spending nearly two full days each year sitting in congestion, radio delivers consistent reach to engaged, captive audiences.
Wyoming Lawmakers Move to Cut State Public Media Funding
Almost six months after federal funds were rescinded from the organization, Wyoming lawmakers may be eliminating state funding for Wyoming Public Media as part of a broader package of proposed budget cuts to the University of Wyoming.
Now Hear This: Why Radio Is Matching TV Ad Performance
In a screen-saturated marketplace, brands would be wise to re-center around the power of sound. Katz Radio Group analysis is delivering a reminder to brands that sonic branding strengthens memory and delivers performance on par with TV, often at a far lower cost.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
