Now Hear This: Why Radio Is Matching TV Ad Performance
In a screen-saturated marketplace, brands would be wise to re-center around the power of sound. Katz Radio Group analysis is delivering a reminder to brands that sonic branding strengthens memory and delivers performance on par with TV, often at a far lower cost.
How To Create Larger And More Consistent Wins In Sales
(Loyd Ford) Everyone wants to win. Not everyone knows how to win, and among those who do, there is an important question: Are we willing to consistently do what it takes to win? Winning isn’t about one sale. The real winners win across time and that takes specifics.
News Collaborative of Central Florida Enters Second Phase
The News Collaborative of Central Florida is moving into its next phase with new funding, dedicated staffing, and a coordinated plan for regional election coverage in 2026, anchored by public radio participation from Central Florida Public Media.
Urban One Board Moves Forward With Reverse Stock Split
It was first hinted at in June, now Urban One has received board approval to execute a reverse stock split aimed at restoring compliance with Nasdaq listing requirements for its Class D shares, restructuring all classes of its common stock at a 10-for-1 ratio.
Study Details Local Broadcasting’s Massive US Economic Footprint
Radio’s economics often get discussed in terms of audience reach or ad performance, but new data puts a far larger number on the board. A new economic analysis shows local radio and TV support more than $1.19 trillion in US GDP and 2.46 million jobs.
MIW Webinar Brings Practical Leadership Advice from Radio Execs
Four radio executives joined Mentoring and Inspiring Women in Radio for a candid leadership discussion that cut past platitudes, focusing instead on practical guidance for managing change, building trust, and developing teams across sales and content.
Championing Clip Culture
(Randy Lane) We don’t “sit down” with content the way we once did. Today, we consume ideas, information, and entertainment in short, fast, compressed moments, clips instead of complete narratives. We scroll. We swipe. We sample. We move on.
Eastlan Adds More Top 100 Markets As Ratings Tension Grows
Eastlan Ratings has added more Top 100 markets to its continuous measurement footprint, expanding service in Honolulu, Reno, and Tulsa as the local radio ratings company remains at the center of Cumulus Media's ongoing antitrust lawsuit against Nielsen.
Phoenix Station Launches US Radio’s First All-AI On-Air Lineup
Two and a half years after the furor of “AI Ashley” introduced an artificial intelligence host to US radio, a Phoenix radio group is moving the concept beyond experimentation, opting for an entire on-air lineup of AI-generated talent on its new Alternative formatted signal.
Glass Half Full: Radio Reaches Financially Optimistic Consumers
As retailers confront the annual post-holiday slowdown, new research from The Media Audit suggests radio remains a reliable channel for reaching consumers who expect their financial situation to improve and intend to keep spending into the first quarter.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
