Two Insurance Giants In Top 5
Progressive insurance and GEICO are both in the Media Monitors top 5 list. Progressive (53,621) is in first while GEICO (32,514) is fourth.
iHeartMedia Cleveland Moving
iHeartMedia Cleveland plans to move their regional office to downtown Cleveland by the end of the year. The new location at 668 Euclid Avenue will be a new State-of-the-art street level facility.
Betting On Chicago
The BetQL Audio Network is coming to Chicago. The Bet 105.9 FM-HD2 is also a CBS Sports Radio affiliate.
Selling Through Economic Uncertainty – One Year Later
(By Charlie Sislen) Twelve months ago, the world changed. Everyone was impacted. People were worried about their health and their incomes. The U.S. economy came to a screeching halt. This included radio advertising, as most advertisers reduced or cancelled their marketing. We all felt pain.
Creating FOMO
(By Mike McVay) FOMO; Fear of Missing Out. We all strive to create day-to-day listening. The way to build such habitual listening is by creating the fear that you will miss something if you don’t listen.
Don’t Let Your Music Station Die Like The Grammy’s
(By Ken Benson) The 2021 Grammy Awards which aired on March 14th had its lowest ratings ever, down an astonishing 61% over the 2020 telecast with Adults 18-49. Are you surprised?
Welcome To The Radio Beyond The Thunderdome!
(By Loyd Ford) Just imagine a world where the future speeds up, people work more from home, the general public starts using apps more and more and accessing on-demand audio in a variety of forms based on the content they want. Does this sound like a threat to your local radio business?
Babbel Ruled Radio in January And February
While P&G was the number one parent advertiser on radio in January and February, the language learning app ruled radio for those two months, according to Media Monitors.
Let’s Get Personal
(Randy Lane) In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully moving toward some semblance of normal.
iHeart To Unveil Mural For Healthcare Workers
On Monday iHeartMedia Nashville’s 107.5 The River will reveal a mural in honor of healthcare workers and a fundraiser for TailGate Brewery’s Vanderbilt Healthcare Worker Pizza Donation Program.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
