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Magellan AI Achieves IAB Podcast Measurement Certification

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Magellan AI has achieved certification from the IAB Tech Lab for podcast measurement compliance. The certification aligns Magellan AI with IAB’s Podcast Measurement Technical Guidelines 2.2, for metrics such as downloads, unique listeners, and ad delivery.
Cybertruck

SiriusXM Debuts ‘Bespoke’ Offering in Tesla Cybertruck

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For the first time, SiriusXM is now available in the Tesla Cybertruck, Model 3, and Model Y. The addition, which is labeled as a "bespoke streaming integration," mirrors the offerings included in SXM's 360L hybrid broadcast platform, as teased earlier this year.
Chachi Loves Everybody Podcast

TJ, Junk, and Bronson Sit In With ‘Chachi Loves Everybody’

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Benztown has unveiled two new episodes of Chachi Loves Everybody, featuring Dave “Chachi” Denes in conversations with music executive David Junk, author Fred Bronson, and nationally syndicated radio personality TJ Taormina, host of The TJ Show.
True Crime Podcast

True Crime Podcasts Converting TV, YouTube Viewers to Audio

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True Crime has solidified its place as one of the most popular podcast genres, captivating audiences and reshaping how listeners engage with criminal justice topics and advocacy according to Edison Research's True Crime Consumer Report.
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Spotify Strengthens Audiobook Library with Bloomsbury Deal

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Days after Amazon announced its aggressive push to stay on top of the audiobook market, Spotify is adding more than 1,000 Bloomsbury titles to its audiobook collection as the streamer celebrates the first anniversary of offering audiobooks to Premium subscribers.
Triton Digital

SiriusXM Is Out As Triton Shares October’s Top Podcast Networks

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October saw a shakeup to Triton Digital's US Podcast Ranker as one major podcast player ended its relationship with the list while an up-and-comer joined. From September 30 to November 3, iHeart and NPR continued their sweeping success in the medium.
Jim Ballas

Jim Ballas Takes the Helm of Measurement at Magellan AI

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Magellan AI has announced the promotion of Jim Ballas to General Manager of Measurement. Ballas, who joined Magellan AI in 2022, has helped to develop tools that enhance podcast ad verification, brand safety, and attribution capabilities.
Podcast Revenue

Magellan AI: Sports Podcasts Netted Big Ad Revenue In October

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Podcast advertising saw significant activity in October, with Amazon topping Magellan AI's latest rankings. Sports podcasts remained a key focus for advertisers, dominating ad placements across the top spenders.
Amazon Music Unlimited

Amazon Counters Spotify as Streaming Audiobook War Heats Up

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As Spotify cuts into the audiobook market, Amazon is responding by flexing its Audible library. Amazon Music Unlimited subscribers in the US, UK, and Canada now have access to one audiobook per month from the streaming service's audiobook library.
Podcast Listening

Study: 57% of Listeners Take Action After Hearing a Podcast Ad

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With more than 135 million monthly podcast listeners in the US, podcast advertising has become a powerful tool for driving brand awareness, purchase decisions, and loyalty. So what's the best way to lean into this profitability? It's all about the data.

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