Magellan AI: Amazon Is Top Podcast Advertiser for September
With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast advertising data for September reveals Amazon in the lead.
Veritonic Updates Brand Lift Platform With Streamlined Study Setup
Veritonic has announced a round of updates to its Brand Lift product, aiming to enhance user control and streamline the setup of pixel-based and prefix-URL studies. The platform has also expanded its collaboration features, allowing users to invite colleagues or partners.
Triton: Political Podcast Listeners Are Older, Educated, and Affluent
With all eyes on the presidential election, political podcast listening has surged in the US by 28% year-over-year. The growth has been especially pronounced in the past six months, with one particular party significantly favoring the medium.
SiriusXM Adds ‘Dateline’ True Crime Channel Via NBCUniversal
SiriusXM has expanded its offerings with the launch of two new channels from NBCUniversal News Group: Dateline 24/7 and NBC News NOW. The channels aim to extend access to breaking news, true crime stories, and in-depth reporting across SXM platforms.
Mr. Master Expands AIM with New Three Tools
Broadcast software provider Mr. Master is adding three new tools designed to give radio operators greater control and flexibility over their advertising systems to its AIM platform. The products - Traffic Control, The Tracker, and On Demand - are available as AIM add-ons.
Futuri Adds Real-Time Sales Insights To Its TopLine Platform
Futuri has introduced major upgrades to its TopLine sales intelligence platform, adding real-time insights. The new dashboard TopLine includes tools for generating client marketing briefs, spec spots, and personalized profiles.
NPR Expands In-Car Experience with Radioplayer
Radioplayer has announced a new partnership with NPR to integrate advanced metadata and distribution services for the public radio network into connected car dashboards. The collaboration was revealed during NAB Show New York 2024.
CPB Awards $359K To Boost Public Media Podcasts Via PRX
The Corporation for Public Broadcasting has awarded a $359,600 grant to public media distributor PRX for a pilot program that will provide free access...
Latinos Spend 35% More Time On Podcasts Than US Average
The US Latino population already spends almost an hour extra per day listening to audio compared to other demographics. Now that audience is increasingly turning to podcasts as a favored format, according to a new report from Edison Research’s Share of Ear.
Government Podcasts Lead Ad Rates As Election Nears
As the election approaches, Government genre podcasts topped the list of Libsyn's measurement of podcast advertising rates for September. The average cost-per-thousand for a 60-second ad in September was $21.37 - a slight increase from August’s rate.
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