August Sees Big Podcast Ad Spenders with BetterHelp Leading
The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight month-over-month decline, with $6.45 million in spending.
Remote News Service Adds Stations in Wisconsin and Michigan
Remote News Service has expanded its reach into Wisconsin and Michigan, partnering with Robinson Media and Sovereign Communications. The coverage has been added to station clusters in Prairie du Chien, Viroqua, Soo, and Sault Ste. Marie.
Cloud-Based Backbone Networks Becomes Backbone Broadcast
Backbone Networks Corporation has rebranded to Backbone Broadcast, signaling a new chapter in the company’s work in cloud-based broadcasting. Alongside the rebrand, the company has unveiled Backbone SoundSystem, designed for live events.
Spotify Adds Moonshot to Safety Council to Combat Extremism
Spotify is adding a new defense to its podcasting and advertising platforms to tackle content that may promote terrorism or violent extremism. Moonshot, an organization focused on combating online hate, is now a part of the Spotify Safety Advisory Council.
BBC To Build Sounds App Audience With New Release Strategy
In a move to grow its platform, BBC has announced it will make more on-demand podcasts and radio programs available exclusively on BBC Sounds for a limited time before they are released to third-party providers - a hybrid approach that has already proven successful.
iHeart, SiriusXM, and NPR Top Triton’s August US Podcast Ranker
Triton Digital has published its US Podcast Ranker for the period spanning July 29 to September 1. For the entirety of August, the iHeart Audience Network maintained its top position on the Top Sales Networks Report.
Breaking Down 2024’s Top Political Podcasts By Party
As the 2024 election cycle enters its final stage, the world of podcasting showcases a variety of influential voices from both sides of the political divide. New data now shows which personalities and shows are favored by Republicans and Democrats.
New York Festivals 2025 Radio Awards Now Open for Submissions
The New York Festivals 2025 Radio Awards competition is open for submissions, celebrating creative audio storytellers worldwide. For 67 years, NYF has honored excellence and innovation in broadcast audio content across all genres and platforms.
CEO Jennifer Witz Charts SiriusXM’s Future Post-Liberty Merger
Sirius XM Holdings Inc. has officially commenced operations as an independent public company following the closure of its transaction with Liberty Media. The merger, first disclosed in December, aims to streamline the satellite broadcaster's capital structure.
Telos Alliance and Super Hi-Fi Introduce AI-Powered LiveConnect
Telos Alliance and Super Hi-Fi have joined forces in a "technology partnership" centered around the new LiveConnect protocol. This cloud-based technology enables broadcasters to operate live radio shows from any location to any station.
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