Magellan AI has announced the promotion of Jim Ballas to General Manager of Measurement. Ballas, who joined Magellan AI in 2022, has helped to develop tools that enhance podcast ad verification, brand safety, and attribution capabilities.
With over a decade of experience in podcast and broadcast advertising, technology, and production, Ballas has spearheaded innovations like Reach Lift, a tool designed to evaluate the incremental reach of podcast campaigns. Additionally, Ballas has advanced incremental lift analysis using pixel-based tracking to measure campaign impact, providing advertisers with detailed reports on conversions and response rates.
Magellan AI CEO Cameron Hendrix stated, “Jim has played a pivotal role in the growing success of our attribution business. His deep understanding of the industry and strong leadership make him the perfect fit to lead our measurement initiatives as we continue to grow.”
Veritone One SVP Media & Operations Jess Robine added, “Jim has been a meaningful contributor to the business of podcasting throughout his career, and it’s no surprise that he’s elevating podcast attribution with expansion to cross-channel measurement that properly values audio. I’m excited to continue to work together with Jim and the Magellan AI team to deliver high-quality measurement and insights that our teams and advertisers can rely on.”
