Spotify Adds Podcast Comment Auto-Moderation with New Filters
Spotify has added new automatic moderation tools to its podcast commenting features, first added to the platform in July. Creators can now choose from three moderation settings for English-language comments to ease the workload of monitoring episodes.
New Ad Exchange Positions Spotify to Compete With Ad Giants
Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger platforms like Meta and Google for advertising revenue.
From Audio To Visual, Gen Z Drives The YouTube Podcast Boom
As broadcasters seek the most efficient ways to connect with younger audiences, YouTube’s hybrid approach of blending visual and audio elements is resonating, making it the unexpected king of the podcast domain and could hold a critical lesson.
SiriusXM Courts More Subscribers With ESPN+ Deal, NBA Action
With the 2024-25 NBA season underway, SiriusXM is once again offering intensive season coverage as the satellite giant tries to woo sports fans via a deal with ESPN+. Sirius will carry live broadcasts of every NBA game through the postseason and Finals.
Podcast Ad Giant Forms With Veritone One, Oxford Road Merger
Insignia Capital Group LLC has acquired podcast advertising agencies Veritone One and Oxford Road, creating what aims to be the world’s largest podcast advertising group. The acquisitions are a strategic bet on the growing demand for on-demand audio.
Magellan AI: Amazon Is Top Podcast Advertiser for September
With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast advertising data for September reveals Amazon in the lead.
Veritonic Updates Brand Lift Platform With Streamlined Study Setup
Veritonic has announced a round of updates to its Brand Lift product, aiming to enhance user control and streamline the setup of pixel-based and prefix-URL studies. The platform has also expanded its collaboration features, allowing users to invite colleagues or partners.
Triton: Political Podcast Listeners Are Older, Educated, and Affluent
With all eyes on the presidential election, political podcast listening has surged in the US by 28% year-over-year. The growth has been especially pronounced in the past six months, with one particular party significantly favoring the medium.
SiriusXM Adds ‘Dateline’ True Crime Channel Via NBCUniversal
SiriusXM has expanded its offerings with the launch of two new channels from NBCUniversal News Group: Dateline 24/7 and NBC News NOW. The channels aim to extend access to breaking news, true crime stories, and in-depth reporting across SXM platforms.
Mr. Master Expands AIM with New Three Tools
Broadcast software provider Mr. Master is adding three new tools designed to give radio operators greater control and flexibility over their advertising systems to its AIM platform. The products - Traffic Control, The Tracker, and On Demand - are available as AIM add-ons.
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