Featured

After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After more than a year in development and testing, here's what we know:

As debate continues around the relevance of radio as a music discovery tool, a new survey is exploring why people around the world continue to turn to AM/FM to fulfill their musical needs. The data also shows high levels of engagement with radio compared to streaming.

With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its changing approach to audio diary surveys - including an expected launch for the highly-anticipated all-digital mSurvey diary.

Almost nineteen years to the day that Hurricane Katrina made landfall on the Gulf Coast, Lt. Gen. Russel L. Honoré, who commanded Joint Task Force Katrina, has led Louisiana officials and first responders in calling on Congress to pass the AM for Every Vehicle Act.

As radio's top companies make podcasts a cornerstone of their digital revenue strategies, a new study is suggesting that the industry may be bringing one of its long-standing issues to the medium: increased ad load and potential dilution of ad effectiveness.

Lowe's and The Home Depot are some of radio's biggest advertisers, especially around summer and the holidays. Why is that? Fresh consumer studies are providing a detailed look into the significant impact of audio listeners on the home improvement market.

The Harris/Walz campaign has been discovered to use a Google ad strategy that presents modified news headlines to imply endorsements from news outlets. Among major outlets was WDAY - a 10,000-watt AM signal covering Fargo, ND. Radio Ink  talks with WDAY President and Managing Partner Steve Hallstrom about the exploitation of local radio.

Every day, radio sellers battle an ever-growing litany of digital media platforms for advertising dollars. Yet as brands shift ad spend to social media in an attempt to generate buzz, they could receive 2.6 times the attention per dollar by relying on AM/FM instead.

Multiple hats, corporate angst, and AI anxiety were the themes of Jacobs Media's annual air talent survey, dubbed AQ6. It was a packed house at the Hard Rock Hotel in San Diego for the first day of Morning Show Bootcamp as Fred Jacobs revealed the findings.

After giving a first look during a July webinar, BIA Advisory Services has updated and released its US Local Advertising Forecast, projecting $171 billion in total local media revenues for 2025. The burning question: of that total, what will radio receive?