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Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands' spending - but that could finally turn around in 2025. A new WARC Research survey reveals why a boost to core ad revenues could be coming to stabilize broadcasting.

A comprehensive survey of 1,138 auto parts shoppers in August reveals a major rebound in the auto aftermarket sector as consumer behaviors return to pre-COVID levels. At the heart of the category's ad revitalization? AM/FM radio and podcasts.

During the company's Q3 earnings call, iHeartMedia CEO Bob Pittman addressed recent layoffs affecting managers and air talent, where he touted his syndication stable as the company seeks to save $150 million by "eliminating redundancies."

NAB President Curtis LeGeyt has joined the Forecast 2025 lineup for what will be a marquee discussion over where the responsibility lies in preserving broadcast newsrooms and who “keeps the lights on” in democracy.

While quarterly financials for radio's biggest operators have yet to drop, there's certainly a lot for the industry to celebrate in the quarter's listening data. In Q3, radio captured 67% of all ad-supported audio listening time, with Millennial and Gen Z radio consumption rising.

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts steady expansion for the next decade of global radio advertising. 

Urban One has announced Eddie Harrell, Jr. and Deon Levingston as the successors to Radio One and Reach Media CEO David Kantor, starting January 5, 2025. Harrell and Levingston will step into roles as co-presidents of Urban One’s Audio Division.

The Democratic National Committee has launched a seven-figure “I Will Vote” ad campaign targeting Black voters through nearly 50 Black radio stations. The campaign enlists pop culture heavy-hitters like John Legend, Stevie Wonder, and Kerry Washington.

In an era where sports fans can access content across countless digital and social platforms, the 2024 State of Sports Media report by Harker Bos Group's Crowd React Media underscores the enduring appeal and relevance of radio in the competitive landscape.

The Western Alliance of State Broadcast Associations is wrapping up its annual meeting in Santa Fe, NM, where industry leaders gathered to discuss key issues facing broadcasters and celebrate the retirements of two prolific SBA leaders.