Joan Mestres is a senior marketing consultant for Hubbard Interactive in St. Louis. Mestres decided running PSAs for a local charity just wasn’t enough. She got creative, stayed persistent, and created several ideas for the Greater Missouri Chapter of the Alzheimer’s Association. Not only did her ideas raise funds for the organization, they produced revenue for the station.
Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio.
Andy Alcosser is the D.O.S. for Connoisseur Media in Milford, CT. Tony Bellantoni is a senior AE in the cluster. Andy and Tony introduced us to Bill Keough from Keough’s Paint & Hardware, which has two locations in Connecticut. It's a family-owned business, started in 1972 by Bill’s mom and dad. Keough gives a lot of the credit for his success to his use of radio and the relationship he’s built up over the years with Andy and Tony.