Our thanks to Rod Schwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called "Ask Dr. DeVleming" on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says "Come see me." His approach to marketing is to: "Talk to your eye care professional," a very counter-intuitive, and effective, way to advertise. Our weekly advertiser success stories are sponsored by Sun & Fun Media.
Thanks to Megan Black from Second Street and Tucker Young from Bryan Broadcasting for sharing our latest advertiser success story. "Mathnasium, The Math Learning Center" needed a little jolt of success to drive more customers to its College Station, TX, franchise. Young, the Operations Manager at KPWJ-FM, and Second Street came up with a killer idea that not only netted the station a $3,000 sale but also had the client hootin' and hollerin' with happiness.Our weekly success stories are sponsored by Sun & Fun Media.
Our thanks to Tommy Tatum, Larry Fuss, and the team at the Delta Radio Group in Greenville, MS, for introducing us to the owners of The Vapor Shak. The Vapor Shak is owned by Michael and Frankie Street in Greenville and they are becoming a wildly successful business in that town....thanks to radio. Our weekly success stories are sponsored by Sun & Fun Media.
The Merlin chain was launched in Chicagoland back in 1975 and has grown into 27 locations throughout Chicagoland. Radio, and Cumulus Media in Chicago, is a huge part of their success. Let us explain how and why. Our weekly success stories are sponsored by Sun & Fun Media.
Our thanks to Halley Phillips from Big River Broadcasting in Florence, AL for this weeks success story. Big River teamed with Second Street for a killer Fathers Day Promotion. The name of the promotion was "Oakley Napa Lawn & Garden present "Deck Out Your Dad." Our weekly success stories are sponsored by Sun & Fun Media.
Jeffrey Zander is the owner of the Zander Insurance Group. His company is physically located in Nashville, however, thanks to his advertising partnership with syndicated talker Dave Ramsey his business has gone national. We interviewed Zander about that relationship with Ramsey, and how his business has grown thanks to the Ramsey partnership. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
This is the kind of advertiser we all want to hear from. Walt Blasberg is the owner of the North Hero House in North Hero, VT. North Hero House is an Inn and restaurant on Lake Champlain. It's not the typical advertiser you're going to hear on the radio every day. Yet, as soon as Blasberg decided to incorporate radio into his marketing campaign, his business took off. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Chuck Isaly owns Auto Glass America in the Tampa area. He specializes in windshield replacement and has been in business for about six-and-a-half years. When he was ready to touch every automobile driver in the Tampa market, he reached out to Cox Media Group Senior AE Simone Rowson. As Isaly explains, with the help of Rowson, CMG, and radio, his business took off. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Thanks to Megan Black from Second Street as well as Tucker Young at Bryan Broadcasting Corporation for this week's Advertiser Success Story. Second Street and KNDE-FM in College Station, Texas, teamed up to generate five year-long leases, 110 new contacts for the client, and $3,500 in revenue for the radio station. Here's how they did it. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)