Why I Switched From Newspaper To Radio

Andy Alcosser is the D.O.S. for Connoisseur Media in Milford, CT. Tony Bellantoni is a senior AE in the cluster. Andy and Tony introduced us to Bill Keough from Keough’s Paint & Hardware, which has two locations in Connecticut. It's a family-owned business, started in 1972 by Bill’s mom and dad. Keough gives a lot of the credit for his success to his use of radio and the relationship he’s built up over the years with Andy and Tony. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Grabbing Revenue From Your Local Government

Ray Carroll is an AE for Cumulus in Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

The Power of Integration

Our thanks to Morgan Harrison for this weeks advertiser success story. Morgan (pictured here) is an Integrated Media Specialist for Cox Media Group in San Antonio and she shares a huge success she had with a local Credit Union account. Here are the details. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

How This AE Rocked It For MillerCoors

Thanks to Brittney Farrow (pictured) at Lightning 100.1 FM (WRLT), owned by Tuned In Broadcasting in Nashville. Britney tells us how she scored a big win for MillerCoors, local musicians, and of course, her radio station. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Being Persistent Is The Key To Sales Success

Our thanks to 2018 Radio Ink Radio Wayne Streetfighter finalist Vedra Grant from Beasley Broadcast Group in Charlotte for sharing this advertiser success story with us. Vedra was consistently persistent with a local auto dealer and got the client back on the air. It was a great win for both Vedra and Beasley and a great success story for us to highlight this week. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

$50K in Station Revenue From This Success Story

Our thanks to Megan Black of Second Street for sharing another advertiser success story with Radio Ink. This one comes from Entercom Portland's Sam Tongue and involved taking an annual Home Improvement sweepstakes to the next level. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

How This New York Chain Thrives With Radio

Our thanks to Pete Cloutier and the team at Regional Radio in upstate New York for introducing us to Bob Kellogg who runs 15 New York locations of Warren Tire Service, which was  was created in 1983. Kellogg took over running the business after serving in the Navy for 14 years. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

How Radio, Advertisers And NASCAR Can Work Together

Our thanks to Bob Quick for sharing this awesome advertiser success story with Radio Ink. Bob is the Manager of Radio Partnerships-Sales for Motor Racing Network – “The Voice of NASCAR.” (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

This Doctor’s Business Is Thriving Thanks To Radio

Our thanks to Rod Schwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called "Ask Dr. DeVleming" on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says "Come see me." His approach to marketing is to: "Talk to your eye care professional," a very counter-intuitive, and effective, way to advertise. Our weekly advertiser success stories are sponsored by Sun & Fun Media.

Another Local Business Thrives…Thanks To Radio

Our thanks to Tommy Tatum, Larry Fuss, and the team at the Delta Radio Group in Greenville, MS, for introducing us to the owners of The Vapor Shak. The Vapor Shak is owned by Michael and Frankie Street in Greenville and they are becoming a wildly successful business in that town....thanks to radio. Our weekly success stories are sponsored by Sun & Fun Media.

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June 24, 2019
Cover Q&A: Entercom’s Pat Paxton
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