Advertiser Success Stories

Andy Alcosser is the D.O.S. for Connoisseur Media in Milford, CT. Tony Bellantoni is a senior AE in the cluster. Andy and Tony introduced us to Bill Keough from Keough’s Paint & Hardware, which has two locations in Connecticut. It's a family-owned business, started in 1972 by Bill’s mom and dad. Keough gives a lot of the credit for his success to his use of radio and the relationship he’s built up over the years with Andy and Tony. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Our thanks to Rod Schwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called "Ask Dr. DeVleming" on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says "Come see me." His approach to marketing is to: "Talk to your eye care professional," a very counter-intuitive, and effective, way to advertise. Our weekly advertiser success stories are sponsored by Sun & Fun Media.

Born in a brewery in 1955 O Bee Credit Union was literally run from a shirt pocket. Founder Ted McGill worked in Bottle House "A" of Olympia Brewery. He would walk around the brewery with membership cards, loan applications and receipts all stuffed in a pocket.

(Advertiser Success Story) Necker's Jewelers opened in 1893. The owner was a German immigrant who sold the business to the parents of Dave and DJ Necker in 1952. It was then sold to Dave and DJ in 1990. There are now two Necker's Jewelry locations. The original location in DeWitt, Iowa, the other store is in Davenport, Iowa. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Our thanks to syndicated talker Lars Larson for this weeks advertiser success story. Lars has been working with Sleep Number Bed for two decades and he reached out to Radio Ink to let us know how consistent radio advertising and great storytelling with live reads can be a gold mine for advertisers. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Our thanks to Gene Kuntz, the General Manager of WITZ AM & FM and WQKZ FM in Jasper, IN for this weeks advertiser success story. Kuntz tells us about the great relationship he's built up with Bob Disinger who owns Disinger Jewelers. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Merschman Seeds is an independent seed company in West Point, Iowa. The multimillion-dollar operation prides itself on being able to compete with what Merschman calls the “BS Companies.” Radio has played a big part in that success. Our weekly advertiser success stories are sponsored by SPECbyte.com

This advertiser success story is from KCLR-FM, a Zimmer Radio Group station in Columbia, MO. According to Megan Black at Second Street, the company that helped KCLR execute the idea, the client took in $9,000 from the idea, over 75 hot leads and 240 opt-ins. And for KCLE it was a $2,500 sale. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Borrell's Local Marketing trends podcast is offering part two of a three part series on 'Flops, Triumphs, & Future of Digital Agencies'. Last week the focus was on failed agencies, this week it is success stories.

Family owned Kelly’s Kawasaki in Phoenix has been in business since 1980. Paul Duplantis is in charge of advertising for the business. His approach to marketing is to do everything possible to make the customer happy. Let's find out how radio helped Duplantis achieve his goals. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)