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Advertiser Success Stories

Why I Switched From Newspaper To Radio

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Andy Alcosser is the D.O.S. for Connoisseur Media in Milford, CT. Tony Bellantoni is a senior AE in the cluster. Andy and Tony introduced us to Bill Keough from Keough’s Paint & Hardware, which has two locations in Connecticut. It's a family-owned business, started in 1972 by Bill’s mom and dad. Keough gives a lot of the credit for his success to his use of radio and the relationship he’s built up over the years with Andy and Tony. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

A Successful Business Built Using Radio

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Shawn Matian is a successful attorney, criminal defense expert, immigration activist, legal consultant and founder of the L.A. law firm The Matian Firm. A big reason for his success is the fact he used radio to build his business. Another reason for Matian's success is Lou Petracci, who sold radio successfully before launching his own company called 711 Media. We spoke to both Shawn (pictured left) and Lou about the power of radio and how it helped Matian become as successful as he has. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Grabbing Revenue From Your Local Government

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Ray Carroll is an AE for Cumulus in Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Meet Another Happy Radio Customer

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Our thanks to Beth Mann, President and CEO of WKDZ and WHVO in Cadiz, Kentucky for introducing us to Senior AE Cindy Allen Lax (left). Lax is celebrates 25 years with Mann's company and we spoke to her and the owner of Hancock’s Neighborhood Market, Mallory Lawrence, who has built her business using local radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

He Knows Radio Works As Well As He Knows Your Car

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In 1990, Joe O’Rourke was handling sales for a new radio station in town when an order for Ryan Imported Car Repair crossed his desk. The morning guy knew the owner, Joe Ryan, and he told O’Rourke, “Get to know Joe Ryan, he already knows your car.” Our weekly advertiser success stories are sponsored by SPECbyte.com

Another Local Business Thrives…Thanks To Radio

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Our thanks to Tommy Tatum, Larry Fuss, and the team at the Delta Radio Group in Greenville, MS, for introducing us to the owners of The Vapor Shak. The Vapor Shak is owned by Michael and Frankie Street in Greenville and they are becoming a wildly successful business in that town....thanks to radio. Our weekly success stories are sponsored by Sun & Fun Media.

No Slicing Radio Ads For This Kentucky Pizza Business

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Pizza is a huge part of Chris and April Robinson's lives. The Somerset, Kentucky couple has been "Slinging Pies" for most of their working lives. She managed a pizza chain for 15 years and he has been in an out of the business ever since he got his drivers license. Our weekly advertiser success stories are sponsored by SPECbyte.com.

Radio Helped Roy Spencer Become Big

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Roy Spencer (pictured) started his company, Perma-Seal Basement Systems, four decades ago from the back of his pick-up truck. He had that one vehicle, no employees, and only needed to support and feed himself. In 2018, Perma-Seal has three offices and 170 employees in the Chicagoland area. A big reason for his success is he's been a consistent advertiser on Chicago's radio stations. Here's Roy's story (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Why Great Ideas Always Win For Radio

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Our thanks to Kate Lattimer-Maguire, Senior Account Executive for Alpha Media in Lincoln, for sharing this advertiser success story with us this week. Creative ideas Kate put in front of a client have resulted in a lucrative annual partnership for that client and for Kate's station. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

This Different Local Business is Booming Thanks to Radio

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A big thanks to Neuhoff Media senior AE Diane Williams in Springfield, IL. for our advertiser success story this week. Selvaggio Steel has been quite successful building its reputation as a local community champion through consistent radio advertising and cause-related promotions. We spoke to both Mark Selvaggio and Diane Williams about their great working relationship. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Our Print Magazine: Radio Ink

October 13, 2025

On the Cover:
Standard General's Soo Kim
2025 Radio Wayne Finalists
Digital: Midas Touch or Paper Tiger?

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