Advertiser Success Stories

Since 2006, Henkle’s Ace Hardware Store in Webb City, Missouri, has been serving the Joplin area from its prime location on the most iconic highway in the United States. Our weekly advertiser success stories are sponsored by SPECbyte.com.

Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Our thanks to Megan Black of Second Street for sharing another advertiser success story with Radio Ink. This one comes from Entercom Portland's Sam Tongue and involved taking an annual Home Improvement sweepstakes to the next level. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Thanks to Eric Lipsky of Beasley Media Group in Boston for this week's Advertiser Success Story. Boston Lawnmower is an outdoor retail power equipment store located in Westborough, MA. They sell to municipalities, consumers, and commercial landscapers. And, they've developed a great relationship with radio which has really helped grow their business. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Janelle Moffett is promoted from her GSM position at KTTS, KSPW, KRVI and KSGF in Springfield (MO). She replaces Rex Hansen who's retiring. Moffett has spent the past 17 years in Springfield, starting as an AE in 2001.

Jeffrey Zander is the owner of the Zander Insurance Group. His company is physically located in Nashville, however, thanks to his advertising partnership with syndicated talker Dave Ramsey his business has gone national. We interviewed Zander about that relationship with Ramsey, and how his business has grown thanks to the Ramsey partnership. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

For more than 130 years, Michaels Jewelers has served Connecticut with 10 locations throughout the state. "We have been doing radio for decades," says fifth-generation family member Lindsay Michaels, Marketing Manager for the company. Our weekly advertiser success stories are sponsored by specbyte.com.

Joan Mestres is a senior marketing consultant for Hubbard Interactive in St. Louis. Mestres decided running PSAs for a local charity just wasn’t enough. She got creative, stayed persistent, and created several ideas for the Greater Missouri Chapter of the Alzheimer’s Association. Not only did her ideas raise funds for the organization, they produced revenue for the station.

Our thanks to 2018 Radio Ink Radio Wayne Streetfighter finalist Vedra Grant from Beasley Broadcast Group in Charlotte for sharing this advertiser success story with us. Vedra was consistently persistent with a local auto dealer and got the client back on the air. It was a great win for both Vedra and Beasley and a great success story for us to highlight this week. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Our Thanks to KLOG/KUKN Kelso, Washington General Manager John Paul for introducing us to Gary Down (pictured here with his Dad), owner of 2FastMX, a motorcycle and ATV repair and maintenance business. Down's business started out slow and small, and then he started using radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)