How Radio Sellers Compete In A Multi-Platform World

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Radio Ink’s June issue is coming soon, packed with interviews, columns, and knowledge from radio leaders that will keep you ahead of the competition. Take a peek at what’s next in print:

Each year the Medallas de Cortez Awards honor those who embody excellence in Hispanic media, and we announce the winners at the Hispanic Radio Conference in Miami. In preparation for the awards, we ask our finalists a question and include their answers in our June issue. 

Our finalists for the Salesperson of the Year award all answered this question:

What is the biggest challenge selling Hispanic radio in a world of so many competitive platforms?”

Martha Mendoza of Bryan Broadcasting offered this insight:

“The biggest challenge is to be able to respond with actions and not just with words, to show my clients the potential their businesses can have, and to accomplish their goals. Local business is the heart and soul of our community, and my passion is to help them get to that place. Furthermore, as a Mexican-descent woman, I like to challenge myself to find all the potential of our local Hispanic businesses and make them understand my vision for them to have the greatest success.”

Many businesses launch, and flourish, because of radio salespeople who are committed to growing both their stations and their communities.  

Radio Ink subscribers can read the full issue, including all responses from Medallas de Cortez finalists, the annual Independent Operator Report, and tips, ideas, and training from our industry’s top trainers and consultants on June 12th. If you aren’t a subscriber, what are you waiting for? Purchase your subscription (print or digital) today.

The 2023 Radio Ink Hispanic Radio Conference is June 14th-15th in Miami. Join us! Registration is open.

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