Looking At Radio’s Immortality


The latest Borrell Local Marketing Trends podcast looks at radio resilience. Fred Jacobs of Jacobs Media Strategies will join Gordon Borrell for a deep dive into the latest Jacobs Media Survey.

The podcast will also feature an interview with Bill Rose, Nielsen’s SVP of Audio Client Solutions. Rose will talk about audience measurement and the new Personal People Meter.

You can listen to the podcast Here.


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