Triton Digital and Edison Research announced on Tuesday that the two companies are expanding their digital media study of consumer adoption, The Infinite Dial, to Canada. The new study, much like the American version, will examine the digital media consumption habits of Canadians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.
Edison and Triton expanded the study outside the U.S. for the first time last year, with the unveiling of Infinite Dial Australia in June.
The full results of the Infinite Dial Canada study will be made available in both a free online webinar and as a downloadable report. Edison Research and Triton Digital will reveal the results of the Infinite Dial Canada study on April 4, 2018.