The Christian radio network will now use StreamGuys across its 17 radio stations for ad insertion, audience measurement, and statistical reporting software to support its live broadcast streams.
WAY Media Chief Content Officer Faron Dice says, “We have a small digital team that wants to do very big things. We needed a simple yet feature-rich advertising toolset to support a fairly complicated streaming network, which includes flexible scheduling for national spots and local ads sold by local staff – as well as the ability to seamlessly switch and rotate many ads over the life of a campaign. StreamGuys makes it easy for any of our staff, regardless of technical expertise, to manage what amounts to a complex advertising strategy. The fact that StreamGuys is doing this with much larger commercial broadcasters than WAY Media, yet still have an innate understanding of how to work with Christian broadcasters, is unusual and very impressive.”