The San Diego Radio Broadcasters Association has merged all of its membership into the Southern California Broadcasters Association. The SCBA’s new combined membership of 168 radio stations now covers 56,000 square miles of Southern California, reaching 15.5 million radio listeners every week.
The SCBA is the longest continuously operating radio advocacy association in the United States and will celebrate 80 years of service to Southern California and our industry in 2017. Additionally, Los Angeles retains its title as the largest radio revenue market in the country.
“We are honored to have all of the San Diego Radio Broadcasters as full members of the SCBA,” said Thom Callahan, President of the SCBA. “San Diego is a very dynamic market and having all of their 31 stations now represented by one association creates a more powerful and effective voice for all of our Southern California radio members.”
“The San Diego radio community wanted to continue our growth in revenue and relevancy and the board agreed that merging with the SCBA would be our best path forward to expand our influence and that of Southern California radio,” said Melissa Forrest, chairperson of the board for the SDRBA and Region President for San Diego/Riverside, CA, iHeart Media.