Mary Berner says yes. She’s been hard at work trying to change the culture she’s been very critical of since taking over the company after Lew Dickey was pushed out. Berner says the company has new cultural values described by what she calls “FORCE” or Focus, Responsibility, Collaboration, and Empowerment. She says it’s become a rallying cry across the company.
Berner is surprised by how quickly she says the company has embraced the new culture. “The speed and depth of the acceptance of the new culture at Cumulus has been both surprising and heartening.” Changes to the Cumulus culture include a 48-hour response time to employees, enhanced communication with quarterly town hall meetings, revised vacation and leave policies, and the first merit increase in nearly a decade.” Berner says these changes have very clearly and positively impacted the organization. “The excitement across the organization is obvious. Pride is returning and the hope for continued positive progress is palpable.” Berner cited some facts and figures about how turnover was coming down at the company.