Alpha will use the Mr. Master AIM software for the Alpha Media network of 249 stations in 52 markets. The product, Automation Import Manager, allows stations to automatically process their audio, place it into automation systems, and post the exact time of airing back to the content provider, allowing for a complete autonomous end-to-end solution.
Mr. Master’s President Stu Jacobs said, “In less than two years, we have exceeded expectations as we approach 900 AIM users. We have a great team and a great product that radio has embraced as the perfect solution for the needs of traffic, production, and programming. Alpha Media has always been forward thinking and saw the benefits of AIM early in our development. The confidence they have in AIM to be part of their day-to-day workflow has produced a successful partnership between us.”