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On Monday the U.S. Federal Register published the official notification from the Federal Commission's notice of proposed rule making adopted on November 20, 2020 that would allow FM broadcasters to use boosters to air geo-targeted content.

The FCC has moved forward a Notice of Proposed Rulemaking seeking comment on whether to modify the Commission’s rules governing the operation of FM booster stations by FM broadcasters in certain limited circumstances. The petition was submitted by GeoBroadcast Solutions.

FCC Commissioner Geoffrey Starks issued a statement following the circulation a draft Notice of Proposed Rulemaking seeking comment on modifying the Commission’s FM Booster Rules to permit geo-targeted content. Here's what he had to say.

FCC Commissioner Geoffrey Starks was the keynote speaker for week three of Radio Ink's Hispanic Radio Live Conference Thursday. During his presentation called The Enduring Legacy of Radio, Starks said radio is a trusted source for information in the Hispanic Community. He also opined on minority ownership where he stated 'something is off.'

The Broadcasters for Limited Program Origination have responded to the GeoBroadcast group for criticizing their FCC application to target programming via FM translators. They say the GeoBroadcast Solutions attack was unfortunate and substantively wrong.

That's the message from the team at GeoBroadcast Solutions who are unhappy that the group calling itself Broadcasters for Limited Program Origination is attempting to latch onto its proposal at the FCC.

Recently we've been reporting on the push by GeoBroadcast Solutions at The FCC to allow FM booster stations to hyper-target communities with local programming. Last month we reported that owners of FM translators wanted in on that action and now The FCC is asking for input

After filing comments asking the FCC to gather more information on how GeoBroadcast's Zonecasting technology would impact the listener experience back on May 4, Xperi, the developer of HD Radio, now wants The Commission to move forward.

The issue of whether broadcasters will be able to use booster stations to GeoTarget content is now in the hands of the FCC. Broadcast attorney David Oxenford says no matter what the FCC decides there are significant regulatory hurdles that the GeoBroadcast proposal must clear before there is any final resolution.

The issue will soon be in the hands of the five FCC Commissioners. Public comment on whether or not to allow broadcasters to air geo-targeted programming is now closed and despite radio's big four companies trying to derail the plan, the majority of comments have been in favor of the idea.