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Two House Members Oppose Geo-Targeting…Or Do They?
On Wednesday the NAB (which opposes Zonecasting technology) circulated a letter from House Reps Yvette Clarke (D-NY) and Darren Soto (D-FL) that was sent to FCC Chair Jessica Rosenworcel questioning the technology GeoBroadcasting Solutions has been trying to get through at the Commission.
How Zonecasting is Working For This Radio Station
Steve Roberts is the President of Roberts Broadcasting, which owns WRBJ-FM in Jackson, one of the two stations GeoBroadcast Solutions is testing its new Zonecasting technology on. We spoke to Roberts about why he agreed to be a test station and how it's working out for him.
Why is The NAB Opposing Zonecasting?
In comments submitted to The FCC, The National Association of Broadcasters is very critical of the super local Zonecasting technology GeoBroadcast Solutions has been testing at two stations. GBS has fired back, defending the testing.
GBS Promotes Littleton
GeoBroadcast Solutions has promoted Jean Paul Littleton to Chief Technology Officer. Littleton currently heads Spectrum Design and will oversee and continue the development of GBS technologies.
Growing Listeners Through Technology
GeoBroadcast Solutions says its MaxxCasting system has expanded the signal quality and audience reach of two EMF stations in L.A. through the installation of a translator in downtown L.A.
KSJO Tests Geo-Targeted Ads
KSJO-FM in San Jose has become first radio station to broadcast geo-targeted advertising, through the airing of several Jack in the Box breakfast promotions in the Livermore and Pleasanton, CA.
Will Multiple Ownership Rules Thaw Under Rosenworcel?
That’s the “burning question” for a group of panelists appearing at Forecast 2022, who were posed with the following scenario: assuming Jessica Rosenworcel is confirmed as the official Chairwoman of the FCC, how will it effect something like multiple ownership?
Former Congressman: The FCC Should Approve Geo-Targeting
William Lacy Clay was a Congressman from Missouri for 20 years, up until 2021. In an opinion piece in The Hill Clay says that Black-owned radio, the lifeblood of Black communities, is in trouble and the government needs to step in and help.
Former FCC Commissioner Touts Geo-Targeting
Andrew Barrett was an FCC Commissioner from 1989-1996. Barrett has written an op-ed piece for Chicago Defender touting the importance of geo-targeting stating it's the solution to the continued inequities minority broadcasters face.
NAB: GeoTargeting Would Undermine Radio’s Business Model
The NAB came out punching Wednesday, slamming GeoBroadcast's plan to modify the FCC's FM booster rule that would allow limited geo-targeted programming and advertising. The NAB says if approved, both advertising rates and revenue will go down and minority and female owned stations will be hit hard.














