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A Deep Love For The Wireless

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(By Art Vuolo, Jr.) There are few people who love radio more than I do. I love it with a deep passion. In the early 1980s, Scott Shannon gave me the moniker “Radio’s Best Friend.” As Radio Ink celebrates 25 years, I was asked “How has radio changed and evolved in the last quarter of a century?” Let me count the ways.

Reach Out And Touch Someone

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(By Bob McCurdy) The power of the spoken word — amazing and often under-appreciated. Every now and then, it is important for us to remind our clients about its impact, as it is easy to take for granted.

Media Mix Symmetry

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(By Bob McCurdy) We have long championed the importance of a well-rounded media campaign. “Everything in moderation” applies to both life and media mixes but “balanced” is not a word that applies to most ad campaigns today. I began jotting down how radio could bring back media campaign equilibrium...

Jacobs Media Announces 2018 CES CEO Tour

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After attending eight previous CES events, the Jacobs brothers believed it was important that radio’s leaders get a glimpse of the future of technology, media, innovation, automotive and more. And they organized their first CES CEO tour. Based on last year’s success, Jacobs Media now has an expanded tour package for CES 2018.

Effective Mobile Strategies For The Auto Industry

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(By Ansel Olson) Most radio reps have asked variations of the following: “Are you familiar with geo-fencing? Geo-farming?” We are tasked with finding robust, integrated opportunities that marry well with radio campaigns. Mobile geo-fencing and geo-farming have stepped into the spotlight recently. There are few things to remember when selling geo-fencing/geo-farming mobile solutions to your automotive clients.

Sales Managers: You Must Change The Narrative

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(By Barry Cohen) All of the Mister Smoothys in Pico County — or anywhere else in the good old US of A — don’t care about your antenna height, your music rotation, your coveted demographic, or even the fact that you sell radio advertising, for that matter.

(9-4-2017) 2 Years Later, Lew’s All Smiles

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Lew Dickey created Cumulus Media 20 years ago, in 1997. In 2015 he was pushed out of the company by its board of directors. So what is Lew Dickey up to, and what is he really interested in purchasing? What are his views of radio from the outside — outside for the first time in 32 years — and what are his thoughts on the company he launched in 1997? Let's find out.

NAB Debunks Miller Study

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The NAB was quick to defend radio with a detailed response to the Miller Report. NAB Executive Vice President of Communications, Dennis Wharton took apart Miller's findings, point by point, calling the report "silly" and highlighting how radio continues to thrive with millenials and remains relevant after nearly 100 years in existence. Here's exactly what Wharton had to say.
Paul Weyland - Radio

How To Avoid The Summertime Sales Blues

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(By Paul Weyland) Yes, I hear you. Well, not all of you, but plenty of you that are concerned about your local direct numbers as compared to last year. What’s going on? Does this indicate a seismic shift in the economy? Is this occurring in all markets or just mine? Are decision-makers losing confidence in the economy? Are they losing confidence in broadcast? How long will this slowdown continue? Is it me?

(5-22-2017) The Man Who Controls Your Currency

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Let’s find out exactly where the radio ratings game is headed with Brad Kelly, Managing Director of Nielsen Audio, as your point man, the person who controls the currency that generates revenue from your ratings.

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Our Print Magazine: Radio Ink

September 9, 2024


Cover Story: The State of AM Radio
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New! People on the Move

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