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Effective Vs. Efficient In Advertising

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(By Bob McCurdy) It has been a wild week of media news, led by Verizon, AT&T, Enterprise, GlaxoSmithKline, GM, Walmart, Pepsico, and J&J’s boycott of Google and YouTube due to their inability to safely “traffic” Web advertising. The environment in which some of their banner and video ads were served make commercials airing in radio’s more controversial programs akin to appearing in Ozzie & Harriet.

What Advertisers Think About, And How You Can Turn It Into Cash

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(by Eric Rhoads) Advertisers, whether local, regional, or national, tend to think about the same things. Sometimes they pace the floors thinking about those things. Here's what those things are and what you should be doing about it so you can turn it into cash...

It’s All About Trust

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(By Bob McCurdy) Trust. Success in marketing and advertising depends on it, so it would follow that the more trustworthy the media channel, the more impactful the commercial message. Trust is the foundation upon which much consumer action depends. It facilitates belief, and in advertising belief is usually required for the consumer to act on the commercial messaging.
Ron Robinson - Radio

Implied Small-Market Causatives

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(By Ronald Robinson) There are many small- and medium-market radio stations that are doing quite well. They are, I presume, thoroughly engaged in their communities while maintaining worthwhile relationships with local advertisers. Genuine human beings manage many of these organizations. Some have staffs that proudly fly the station’s colors. And yet, they have not begun to realize their own potentials.

What To Expect at CES 2017

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Gearing up for his annual visit to CES in Las Vegas, Beasley Media Group Vice President of Programming Buzz Knight recently interviewed Jim Barry, media spokesperson for the Consumer Technology Association. Another year of fascinating technology is up ahead and here's what Barry expects to be hot in tech in 2017.

What Happens When An SUV Drives Into Your Station?

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This could happen to any radio station, in any market, at any time. As a manager, are you prepared to deal with all the issues that come up if it does happen? Twenty-nine-year-old Thomas Hill, who was arrested for drunk driving, drove right into the studio of WNRI-AM in Woonsocket, Rhode Island early Wednesday morning, causing a whole lot of chaos.

Managers: Be Innovative If You Want To Win

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And that's exactly what Jeff Wilson does. Jeff has been in radio for over 36 years. He's worked on the air, as a controller, a sales manager, a GM, and now Senior RVP. He is responsible for managing the day-to-day operations for Radio One's DC cluster, with additional oversight of Baltimore, Philadelphia, Cleveland, Columbus, and Cincinnati. Wilson has been voted one of Radio Ink's Best Managers of 2016. Here is our extended interview with Jeff on his management style and what it takes to be a successful leader in the radio industry today
Loyd Ford - Radio

Increase Your Value To Your Company

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(By Loyd Ford) Radio is in the perfect position to explore closer relationships with local listeners through adventures in social media and in your own online resources. You can’t do that without a higher profile. Here are three ways to use fun, video, and local people to make more of a name for yourself.

Data You Need To Bring in More Auto Dollars

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(by Bob McCurdy) I Just heard that one of the auto agencies that we had “saved” in late 2015 from going mostly Digital/TV at the Media Director level, just did so, cutting out their radio. The job of getting these dollars back now will not be easy. This speaks to the importance of a couple of things. First, getting to the real key decision maker at the agency.
Buzz Knight 2016

My Visit With Ford At CES

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For me, going to CES is all about an inspiring recharge to start off the new year. It's a way to jump outside of traditional thinking and push the “open-minded” button.

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Our Print Magazine: Radio Ink

September 9, 2024


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