Audacy and Veritonic Signs New Deal On AI Audio Ad Analytics
Audacy is extending its collaboration with audio analytics and research firm Veritonic. Through this partnership, Audacy will utilize Veritonic's analytical tools and research capabilities to deliver data to aid clients in optimizing their audio campaigns.
Progressive Is Back On Top Of Radio’s National Advertisers
The latest data from Media Monitors for the week of January 29 to February 4 spotlights the top five advertisers in radio across all monitored markets. Leading the pack is Progressive, returning to its top position with 65,745 measured spots.
iHeart’s Black Information Network Launches First Podcast
iHeartMedia's Black Information Network has unveiled its premiere podcast, Black Land, aimed at exploring the nuanced lives of individuals within the Black community through their remarkable stories of adversity and achievement.
Audacy Adds Third California Station To Complex’s Domain
Audacy is again expanding Ben "Complex" Romero's programming duties to now include oversight in the Bay Area. Romero will serve as Brand Manager for San Francisco's 102 Jams in addition to his role for Sacramento's 102.5 KSFM and 106.5 The End.
Alice Cooper Makes Radio Return With New Nightly Show
Months after Alice Cooper announced the end of his long-running radio show, Nights With Alice Cooper, the Rock & Roll Hall of Famer is back on the air with a new nightly program and a new syndication partner. Alice's Attic has debuted in the US via Superadio.
Anderson: 2024’s Radio Talent Must Serve Multi-Dimensions
Certainty and security have always been relatively scarce elements for radio personalities, but with economic trouble forcing consolidation across every level of the industry and the rise of artificial intelligence, what are the best ways for air talent to survive and thrive?
Former iHeart Exec Outlines Podcasting’s New Rules
Despite sinking CPMs and mass layoffs across podcasting, one former iHeartMedia executive is bullish on the state of the industry. Chris Peterson served as iHeart's EVP of Podcasting during the HowStuffWorks acquisition, going on to found DWNLOAD Media.
Alabama Radio Station Owner Reports 200-Foot Tower Stolen
Less than one month after an Oklahoma FM tower was toppled to loot for copper wire and tubing, an Alabama station owner is reporting an even more shocking story - his entire 200-foot tower was stolen.
Understanding the Marketing Channel
(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is this? What does it do? Why would I want one? How would I use it? In all this, you were moving through the Marketing Channel.
4 Ways Sales Managers Can Empower Sellers With Confidence
(By Loyd Ford) The business of sales is largely about being connective, highly relational, and consistently appearing helpful to potential clients, But what role does confidence play in getting sellers through the most important doors?
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