‘Stiffy’ Is Back On Tampa Radio Under A New Name and Format
Beasley Media Group Tampa Bay is welcoming back Kevin "KC" Cummings as the new Afternoon Drive host on 99.5 QYK. Cummings, who was previously known as "Stiffy" at the cluster's WiLD 94.1 for two decades, also worked part-time at WQYK.
Chicago, Detroit Among Cities Climbing Into Alice Cooper’s ‘Attic’
Alice's Attic with Alice Cooper is making the most of its launch by adding seven new affiliates via Superadio Networks, including major market stations such as Chicago's 97.1 The Drive (WDRV) and 94.7 WCSX, in Cooper's hometown of Detroit.
Wondery Extends ROI Report Deal With Veritonic’s Brand Lift
Audio analytics and research platform Veritonic has announced the renewal of its partnership with Wondery. The deal includes Veritonic's Brand Lift insights for audio advertising campaigns.
NRB: Permanent DST Would ‘Destroy Morning Drive’ For AM
The "Spring Forward" to Daylight Saving Time may have led to a groggy Monday for many, but National Religious Broadcasters is again using the opportunity to tell legislators to wake up on a proposed law to make DST permanent.
In Pre-Oscar Push, NBCUniversal’s Peacock Put Radio To Work
Ahead of the 2024 Oscars, a major video streamer took advantage of radio's audience reach. NBCUniversal's Peacock, the streaming home of Best Picture winner Oppenheimer, leaped onto Media Monitors' list of radio's top national advertisers.
Biden & Trump Pour Big Money Into AM/FM As Radio Proves Vital
"Meeting voters where they are," is the reasoning behind President Joe Biden's multi-million dollar radio advertising push in battleground states, announced on Friday. The six-week push comes as former President Donald Trump also turns to the reach of AM/FM.
SiriusXM Uses Oscars To Launch New ‘Closer’ Brand Campaign
In November, SiriusXM announced Uncommon Creative Studio as its creative agency of record for the satellite broadcaster's massive rebrand. Now the duo has debuted a new national brand campaign titled "Closer," using the Academy Awards as its launchpad.
A Prospecting System That Works
(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Why People Give You Money
(By Loyd Ford) We all know that the more people you see, the more people you sell. But why do people give you money? Maybe we don’t ask that question enough or study that question enough because people give you money for a wide variety of reasons.
Cromwell Media’s WMCI Gets More Aid To St. Jude From Mattoon
Cromwell Media's stations in Mattoon, IL, set a new cluster record by collaborating with 136 community partners to raise $130,427 for St. Jude Children's Research Hospital. WMCI 101.3 led the charge, courtesy of air talent Bub McCullough and Renee Fonner.
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