Audio analytics and research platform Veritonic has announced the renewal of its partnership with Wondery. The deal includes Veritonic’s Brand Lift insights for audio advertising campaigns.
The purpose of the Brand Lift studies is to gauge audio advertising’s impact on emotional resonance, awareness, favorability, intent, and recall. Wondery’s podcast portfolio includes series like Dirty John, Dr. Death, and The Shrink Next Door.
Wondery Head of Ad Management Alyson Sprague said, “We choose to work with Veritonic based on their industry-leading creative measurement solutions, and their ability to deliver actionable insights at scale through an easy-to-use dashboard and UI.”
Veritonic CEO Scott Simonelli added, “It’s an honor to continue our agreement with Wondery. Wondery shares our commitment to enabling success in audio, and we are pleased to help them provide their clients with the insights necessary to identify performance lifts, harness optimization opportunities, and ensure a resilient and substantial return on their audio investments.”
