Pinpointing (And Selling) Radio’s Greatest Strengths
Radio may have television firmly beat in ratings now, but TV still rakes in the vast majority of ad spend. So what is radio’s biggest advantage over other media and how should we be marketing it to attract more audience?
Women to Watch: JSimmone, WSTU
(By Charese Fruge’) JSimmone is a Media Specialist and On-Air Personality, majoring in Mass Media Arts with a concentration in Radio, TV, and Film. The Boston native works at WSTU, the only student-run radio station in Atlanta University Center.
The Friend Zone
(By Chris Stonick) In a romcom, being in the friend zone is a bad thing. In sales, being in the friend zone is the best. Great salespeople form an exceptional rapport with their clients: strong and unbreakable.
Sales Is A Game: 5 Lessons From Solitaire
(By James Bahm) Throughout my career I’ve had several colleagues tell me that, “Sales is a game.” Since first hearing it, that phrase has never left me. While one can compare sales to many games, I’m going with solitaire.
Kansas City NPR Affiliate KCUR Moves Toward Unionization
Another public radio station's staff is in favor of unionizing, this time in Kansas City at KCUR. The NPR affiliate is operated by the University of Missouri. Unionization would include station partners Classical KC, Harvest Public Media, and Kansas News Service.
Audacy Helps ‘Feed The Need’ With Pittsburgh Radiothon
Audacy Pittsburgh helped raise funds for more than 276,000 meals for the Greater Pittsburgh Community Food Bank through the Giant Eagle Feed the Need Radiothon. This annual event has contributed to providing more than 3.376 million meals over five years.
A Texas-Based Radio Group Has Filed For Chapter 11 Bankruptcy
A Texas broadcast group is the latest radio company to file for bankruptcy in 2024. High Plains Radio Network, LLC filed for Chapter 11 protection in the United States Bankruptcy Court for the Northern District of Texas on March 26. High Plains operates across six states.
SiriusXM Solidifies MLB Broadcast Team Ahead Of Opening Day
As Major League Baseball Opening Day arrives, SiriusXM has set its coverage plans for the 2024 MLB season. The satellite broadcaster's MLB Network Radio is returning with the addition of two former MLB stars to the channel's broadcast team.
vCreative Opens First Row Seat For Event Revenue With vTickets
vCreative has forged a strategic partnership on a new initiative aimed at opening additional revenue avenues for radio stations through enhanced event ticketing and promotional services. Called vTickets, the deal comes with Events Commerce Platform Evvnt.
Favian Perez Elected To Formally Lead Nevada Public Radio
Nevada Public Radio has officially appointed Favian Perez as its President and CEO, following his term as Interim CEO. This decision, announced by Board Chair Don Hamrick, was made with unanimous support from the station's board.
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