Bethany Linderman Joins Mornings On iHeart Baltimore’s WPOC
In the wake of Francesca Presti's departure from mornings on 93.1 WPOC, iHeartMedia Baltimore has announced Bethany Linderman as the new co-host of The Laurie DeYoung Show. She is making the transition to WPOC from Audacy Baltimore's Mix 106.5.
iHeart Unwraps Christmas Classic In ‘George Bailey’ Podcast
A new podcast from iHeartPodcasts goes behind the scenes on one of the greatest Christmas movies of all time: It's a Wonderful Life. George Bailey Was Never Born features interviews with influencers, artists, and real-life counterparts.
iHeart Connecticut Lends Two Holiday Helping Hands
During Thanksgiving Week, iHeartMedia Connecticut recently orchestrated two food drives in Hartford and New Haven, benefiting Connecticut Foodshare. Both events gathered nearly 13,000 frozen turkeys and more than $37,000 in monetary donations.
Radio Triples The Season Of Giving Tally In Week Three
While many were dishing up Thanksgiving dinner, stations were out serving communities across America - making a huge difference in Radio Ink‘s 2023 Season of Giving Tally. A cornucopia's worth of food drives made this a $5.19 million week for radio.
Pennsylvania Station Goes Pay For Play (For A Good Cause)
Typically getting caught in a "pay for play" scenario will net a station a lot of trouble, but 105.7 The X (WQXA) in Harrisburg, PA did it all for the local Children's Miracle Network. The Cumulus station raised more than $350,000
Columbus FM Nabs Sunny Six-Figure Sum For Kids’ Mental Health
Columbus Radio Group's Sunny 95 (WSNY) held its 37th “Day of Thanks” fundraiser event on November 17. Saga Communications' Ohio-based station collected $113,847 for the Nationwide Children’s Hospital and the On Our Sleeves Movement.
Do You Have Word Whiskers?
(By Pat Bryson) A few weeks ago, I was role-playing a presentation with one of my salespeople when I noticed some "word whiskers." At least, that's what my old speech teacher would have called them.
Create Your Own Gold Mine; Create A Loyal Advertiser
(By Loyd Ford) What is a client worth? What is a loyal client worth? Advertising clients come and go, but creating loyalty with advertising clients is a set of skills valuable to anyone involved in selling radio advertising today.
Four Common Traits That Equal Sales Success
(By Rick Fink) If media reps can fit these two statements into their initial sales calls with potential clients, it can have a profound impact on their success: First, advertising can’t make a bad business a good business.
iHeart Hopes To Bring Magic Back To WMIA In Miami
On Black Friday, iHeartMedia Miami unveiled a new fusion format on WMIA, Magic 93.9. The station blends English and Spanish-language hits from the ‘80s and ‘90s with Spanish-language on-air personalities.
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