Digital Now Accounts For 21% Of All Radio Ad Revenue
As radio fights for its revenue share in the face of growing competition from an ever-expanding list of digital content platforms, a new study from the Radio Advertising Bureau, Borrell Associates, and Marketron has found that the industry's efforts are paying off.
NAB Joins With Hispanic Broadcasters To Get Out The Vote
The NAB has announced a nonpartisan coalition aimed at increasing Latino voter turnout for the 2024 elections, as Hispanic media continues to band together this week. The coalition seeks to leverage the trust placed in Hispanic media to deliver impartial information.
Frequency and Boostr Team Up For Host-Read Ads In Podcasts
Audio workflow automation platform Frequency has announced a strategic partnership with advertising management platform Boostr to optimize the production workflow for host-read ads in podcasting.
Rogan Rules Top Pods List Once Again Before Exclusivity Ends
As The Joe Rogan Experience signs a new deal with Spotify bringing the show back to Apple Podcasts, YouTube, and other major platforms, it once again is the most-listened-to podcast in the US according to Edison Research data.
UNESCO Joins The Fight To Preserve Radio In Electric Vehicles
"Radio in cars should not just be easy to find, it must be impossible to miss." Those are the words in a joint statement led by UNESCO on World Radio Day, addressing the recent moves by some carmakers to remove AM radio from electric vehicles in the US and abroad.
Paige Nienaber’s Midweek Idea Dump: Who’s Your Spanky?
(By Paige Nienaber) No one got into Radio to fill out TPS Reports. You got into it to have more fun than your friends who were destined for careers with higher salaries. The key is to get your station a Spanky.
Hate 60-Second Ads? Watch The Super Bowl
(By Rick Fink) There's only one time a year that people intentionally want to see or hear ads, and actually enjoy doing so. It happened last Sunday: Super Bowl LVIII. Why is there so much interest in the Super Bowl ads? Roy Williams knows.
What Radio Can Learn From The Grammys
(By Randy Lane) During a coaching session this week, I heard a familiar response about awards shows: “I stopped watching awards shows years ago.” If you missed this year's Grammy Awards, you missed some great (and rare) radio lessons.
Ahead of Daytona, Motor Racing Network Adds 10 Stations
As anticipation builds for NASCAR's season opener on Sunday, Motor Racing Network has announced the addition of numerous new affiliates for the year. Washington, DC's WSBN-AM and St. Louis' KFNS-AM are among the ten stations that have joined MRN.
Dozens Of New Affiliates Fall Into ‘The Money Pit’
Talk Shows USA's The Money Pit Home Improvement Show has expanded its affiliate reach by 52 with new additions including signals in Los Angeles and Houston. The syndicated show, hosted by experts Tom Kraeutler and Leslie Segrete, is now on 450 stations.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
