She Used Clickbait… You Won’t Believe What Happened Next!
(By Jeffrey Hedquist) Clickbait, or using intriguing headlines that lead us to click on a link, has been used for generations - long before we were clicking. Advertising pioneer John Caples was using “clickbait” as early as 1927. Why? Because we're all curious!
Sales Lessons From My Dog, Spiderman
(By Loyd Ford) I’m just like all the other dog owners in the world, except I may be worse. At my house, we have a dog named Spiderman. Want to know his real secret? He is one of the best salespeople on Earth.
Binnie Media Rallies Support For New Hampshire Blood Drive
Binnie Media's New Hampshire radio stations actively supported the 41st Annual Gail Singer Memorial Blood Drive in downtown Manchester on August 21 and 22. This year’s drive collected more than 1,000 units of blood, exceeding the Red Cross’ goal by 58 units.
RAB, MIW Celebrate The 2024 Rising Through the Ranks Class
RAB, BMI, Mentoring and Inspiring Women in Radio, and Xperi, announced the graduation of this year's class of the Rising Through the Ranks program. The 16th annual iteration of Rising Through the Ranks aimed to bolster the skills of women seeking leadership roles.
WCBS-AM Bids Farewell To New York City With Final Tribute
At 12:01a, WCBS-AM signed off the air after more than fifty years of delivering news to New York City. There to mark the end of the era was station anchor Wayne Cabot, who recalled the great names that graced the AM over the strains of John Lennon's "Imagine."
Kellie Hinkle to Drive Orban Growth As Software Project Manager
Orban has announced the appointment of Kellie Hinkle as its new Software Project Manager. Hinkle is tasked with leading the company's newly formed global audio processing software business unit, with a focus on the OPTIMOD-PCn 1600 software.
SiriusXM Sets College Football Opening Week Record
With Georgia Tech's Week 0 upset win over Florida State in Dublin, Ireland, the college football season is off and running, and SiriusXM is set to broadcast a record 97 live games during Opening Week - now through September 2.
Johnny DeCandido Plots Return To The Air In Virginia Beach
Max Media of Hampton Roads is welcoming back Johnny "Johnny D" DeCandido to Fox Sports 1310 (WGH-AM) with The Morning Drive with Johnny D. DeCandido began his career in Hampton Roads in the mid-90s on what was then The Score 1310.
Christian Broadcasters Testify To The Continued Power Of Radio
As Christian radio fuels the highest rates of station growth in the US, National Religious Broadcasters took the opportunity to ask its leaders and member stations about the continued power of radio against digital media and how it reaches their specific audiences.
There’s Nobody Left To Call On!
(By Scott Vowinkle) “All the good accounts are taken.” “Nobody wants to spend money on advertising.” The list goes on. If you’re a sales manager, you’ve heard them all. If you’re a salesperson, you may have said these out loud, or at least thought them.
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