FCC Unanimously Votes To Expand FM Booster Geotargeting
In what Commissioner Starks called, "The dawn of a new possibility for radio," the FCC has unanimously approved radio geotargeting via FM boosters beyond the experimental basis established earlier this year.
Deloitte: Women Set to Lead Radio’s Generative AI Growth in 2025
Earlier this year a McKinsey Global Survey found 72% of organizations now use generative AI, with significant growth in marketing. Now, Deloitte is forecasting how the technology will change media outlets in 2025 - from gender adoption to everyday integration.
CCO Tony Mennuto Shares Success Plan for Impactful Radio Ads
For radio to create impactful ads, the industry requires a shift in approach, according to Audio Milkshake Owner and CCO Tony Mennuto. In an RAB webinar, Mennuto highlighted key strategies to help advertisers cut through the noise and deeply connect in 2025.
Louisville Public Media To Lead New NPR Appalachia Newsroom
NPR and Member stations across Kentucky, Tennessee, and West Virginia have teamed up to launch the Appalachia + Mid-South Newsroom. The initiative will establish four new reporting and editing positions and help fund existing roles at seven participating stations.
Women to Watch: Evelyn Erives; iHeartMedia Riverside, CA
(By Charese Frugé) Evelyn Erives is a "Jane of all Trades" at iHeartMedia Riverside. She hosts Middays for 99.1 KGGI, is cluster Public Service Director, and is the APD for Q 103.3 and Radio 94.5. She is also a weekend host and fill-in personality on LA's KOST 103.5.
There’s Room For Radio In Private School Recruitment
(By Chris Stonick) A reader reached out asking about private schools and how to approach them regarding student recruitment. The most important thing to remember is that, ultimately, a school is still a business! So, I talk to them as a business.
WABD’s Mojo Camps Out for Hunger, Collects 3k Pounds of Food
Cumulus Media Mobile's 97.5 WABD teamed up with Feeding the Gulf Coast and local sponsors for its annual Camp Out for Hunger Food Drive. Aiming to address food insecurity on the Gulf Coast, over 3,000 pounds of food were donated by the community.
Wisconsin Public Media Appoints Jordan Siegler as Interim Leader
Jordan L. Siegler has been appointed Interim Executive Director of Wisconsin Public Media. Siegler, who currently serves as Associate Director of WPM, steps into the role following the sudden passing of Executive Director Heather L. Reese in October.
Jim Ballas Takes the Helm of Measurement at Magellan AI
Magellan AI has announced the promotion of Jim Ballas to General Manager of Measurement. Ballas, who joined Magellan AI in 2022, has helped to develop tools that enhance podcast ad verification, brand safety, and attribution capabilities.
Heather Roberts Returns to Portland on KXL’s Morning News
Alpha Media Portland's FM News 101 KXL has announced Heather Roberts as the new Co-Anchor of Portland's Morning News. Roberts brings extensive journalism experience, most recently serving as News Director and Morning News Anchor at KBND in Bend, OR.
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