Civic Media Trades Talk for ‘Timeless Hits’ on Green Bay’s WGBW
Green Bay's WGBW-AM is once again returning to an Oldies format, as Civic Media trades in Progressive Talk. The full-service music format promises “Local News and Timeless Hits” on the AM signal and its FM translator broadcasting on the 97.9 frequency.
iHeart Cuts Pennsylvania’s Bill In Half As Rock Gets A New Home
iHeartMedia Williamsport, PA, is bidding its Country-formatted Bill goodbye on one of its two signals, as the company moves Rock 94.9 to the WBYL call letters and 95.9 frequency. Rock had previously been heard on an FM translator stemming from WRKK-AM.
Magellan: Toyota Leads June Podcast Ad Rankings
Podcast advertising continued its strong momentum in June, with Toyota rising to the top of Magellan AI’s monthly rankings at $5.71 million. The automaker leaned into sports content, which once again proved to be a reliable draw for ad dollars.
ZipRecruiter and Upside Climb in Latest Spot Ten Radio Rankings
Progressive remained the national radio ad leader last week, holding onto the top spot in Media Monitors’ Spot Ten Radio rankings for July 28 through August 3. The insurance giant once again largely outpaced the field in total spot volume across monitored markets.
Kevin Callahan Takes Executive Programming Helm at Pamal
Pamal Broadcasting has named Kevin Callahan as Executive Director of Operations and Programming, expanding his leadership across the company’s four regional markets in and around Upstate New York.
Cameron Coats Named Radio Ink Editor-in-Chief
Streamline Publishing has promoted Cameron Coats to Editor-in-Chief of Radio Ink, expanding his role to include editorial leadership of the publication's monthly print magazine and daily digital operations.
Emily Ward: As Selling Radio Evolves, Confidence Is Still Key
Midwest Communications Nashville Sales Manager Emily Ward, 2024 Radio Wayne Award winner, shares how she’s redefining sales success, embracing digital, and empowering her team to position radio as a strategic, results-driven solution for today’s advertisers.
Report: Hispanic Radio Outpaces Digital Influencers in Trust
A new report is again providing proof that Spanish-language radio is not a niche format: it’s a trusted, influential, and daily-used media source that drives results and reflects the lived experiences of millions of Americans. And advertisers would be wise to take note.
The Dangerous Lie
(Loyd Ford) Since the pandemic, there has been a growing ideology among local salespeople that sellers can accomplish just as much with email and phone calls as they can with in-person visits. If you want to be wildly successful selling advertising, know this: It's a lie.
Copy Catalyst: Phone A Friend
(Jeffrey Hedquist) Stuck for an idea, a new angle, or a new approach to create a commercial that will help your client get results? Ask someone else how they would convince/influence an audience member to purchase from (or visit/vote for/donate to) your client.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
