Games Over Giveaways
(Jeff McHugh) Why is radio the only entertainment medium that emphasizes prizes over programming? Giveaways can sometimes spike short-term listening if executed well. Text-to-win is sometimes effective for building a listener database. But they're ultimately boring.
Blast From The Past: KTOH, Kauai
Happy Friday! This week’s Radio Ink Blast From The Past comes from Mary Hesse, Account Executive at Wisconsin’s Big Radio. This incredible snapshot dates back to the 1940s, when Mary’s father moved from Kansas to Hawaii to work at KTOH on Kauai.
Triple Helix Strengthens Sales Leadership With Adam Robinson
Triple Helix Technology has named career radio engineer and executive Adam Robinson as Director of Sales, Marketing, and Business Development. He will oversee growth strategy for the company's MaxxKonnect, Logitek, and MK Technical Services brands.
AI Influences Decisions, But Radio Still Seals the Deal, Study Says
With the use of generative AI tools like OpenAI's ChatGPT and Google's Gemini thoroughly in the mainstream, a new study shows that AI alone isn't enough to close the deal, especially when trust and purchase decisions are on the line - it takes a traditional push.
Reality Star Chloe Veitch Launches SiriusXM Show with Unwell
Reality TV star and host Chloe Veitch is taking her on-screen personality to the audio space with Big Sister, a new weekly satellite radio show on SiriusXM’s Unwell On Air channel in the latest expansion of Alex Cooper's Unwell Network.
Spokane Stations Raise $32,400 After Deadly Firefighter Ambush
Morgan Murphy Media's KXLY Radio Group raised $32,400 during a special Honor the Fallen broadcast event and radiothon to support families of firefighters affected by the deadly ambush on Canfield Mountain in Coeur d’Alene, ID.
Indiana Public Broadcasters Cut News Team After State Defunding
Indiana’s network of public broadcasters is dissolving its entire statewide reporting team following the General Assembly’s decision to exclude $3.675 million in annual Indiana Public Broadcasting Stations funding from the state’s new two-year budget.
Public Radio Funding Fight Could Induce Government Shutdown
As President Trump threatens Senate Republicans to get his rescissions package, which would strip public broadcasters of $1.1 billion, across the finish line, the move could spark a standoff with Congressional Democrats that could shut down the federal government.
How Radio’s Most Powerful Grow Radio Without Losing Its Core
Digital is now a fixture in every radio broadcaster’s revenue strategy. But as streaming, podcasting, and social media take center stage, how are the industry's most powerful leaders ensuring the core on-air product remains essential, not overshadowed?
Women To Watch: Toshamakia Acevedo; KS1075, Denver
(Charese Frugé) Toshamakia Acevedo is the Assistant Program Director/Music Director and Afternoon Host at Audacy’s KS1075 (KQKS) in Denver, where her role includes molding talent, staying connected to community, and contributing to the heritage station's success and legacy.
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