Advertising executive and former IAB chair Peter Naylor is joining Nielsen in the newly created role of Chief Client Officer. Naylor most recently served as Netflix VP of Global Advertising Sales, where he built the company’s first ad sales, research, and creative teams.
The ratings measurement company describes the new position as, “a critical partner for Nielsen’s clients, including advertisers and publishers across traditional and digital channels.” His appointment comes as Nielsen continues to expand its Big Data + Panel measurement initiatives, live streaming capabilities, and AI integration across its marketing intelligence platform.
Before Netflix, he led advertising sales for the Americas at Snap Inc. His earlier career included leadership roles at Hulu and NBCUniversal. Naylor has also served as a board member of the International Radio and Television Society and the She Runs It Foundation.
Nielsen CEO Karthik Rao remarked, “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation, and our AI transformation. He has led teams across linear TV, streaming, and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
Naylor said, “Nielsen’s partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media. As a Nielsen customer for over 20 years, I will tap into my experience to help clients find even more success with Nielsen data, while also sharing partners’ needs to develop even better world-class products at Nielsen.”
