News

(By Buzz Knight) Small businesses are the lifeblood of our communities and this crisis has left a toll that has a yet to be determined outcome. Pick just about any small business local category and you can see that their new normal will be a complicated puzzle.

Jerry Schemmel has been hired by Bonneville's Sports Radio 104.3 The Fan (KKFN-FM) in Denver as an on-air talent. The station will also air Schemmel’s program “Amazing Americans” on Sunday mornings at 7:30 starting April 26, 2020.

(By Jackson Dell Weaver) It doesn’t matter where. Maryland, Georgia, California or Utah. Excepting some time forgotten dusty corner communities, the vibrant idealized image of retail on Main Street is gone.

Radio Ink Publisher Deborah Parenti interviews Legend Communications CEO Larry Patrick. Larry tells Deborah that while advertising is down as of late, there was some positive news -- new advertisers that started using radio and others who increased their spend. LISTEN

(By Randy Lane) We’ve been getting questions like these: “Should we start the morning show at 6 rather than 5:30?” “Is it better to go on at 7 rather than 6?” “What about staying on from 6-11?” The bigger question is when to end the morning show.

Mollie Kendrick has joined The End (KUDL-FM) in Sacramento and will host afternoon drive. Mollie most recently hosted mornings at Cities 97.1 in Minneapolis. She's also worked in Fort Collins.

Premiere's Johnjay and Rich announced their non-profit called #LoveUp Foundation will dedicate 100% of the proceeds from their #LoveUp Local T-shirt, #LoveUp AZ T-shirt and #LoveUp face masks to local COVID-19 relief efforts.

(By Charlie Sislen) Never has it been so difficult to generate new dollars as it is today. Uncertainty and changes in consumers’ lifestyles have marketers scrambling. Even for those that still need to get their message out, the question is, which advertising outlets are the most effective?

(By Loyd Ford) Welcoming listeners back from social distancing is coming.  We’re not there yet, but it is surely coming and radio should be about anticipating what is next.  This isn’t about politics or deciding when it happens. Radio isn’t involved in those things.

(By Bob McCurdy) There have been four articles published recently that focused on the importance of maintaining a “voice” during challenging times. There is no one size fits all for every local business as to what level they again should advertise but the key is not being late to the party as the new normal emerges.