It’s Your Ear More Than Your Eye

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(By Jeff McHugh) “It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast presenters have only sound to work with, but many leave its potential unexplored.

They Said It, I Didn’t — Pt. 2

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(By Bob McCurdy) An article I read recently extracted select quotes from three books: How Not to Plan, Eat Your Greens, and Effectiveness in Context. These books are worth being added to any radio salesperson’s personal library. Here are some quotes from each, along with my thoughts.

Chicago Station Sends Care To The Troops

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Chicago Classic Rock station 97.1 FM - The Drive recently collaborated with Operation Gratitude to send holiday care packages to servicemen and women overseas.

KIRO Adds Trio For PM Drive

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The Candy, Mike and Todd Show, hosted by Candy Harper, Mike Lewis, and Todd Herman, will make its debut on KIRO Radio/Seattle, Monday, January 14, 3-7 p.m.

Lena Ivie New PM Host At Q106.7

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Illiad Media Twin Falls, Idaho, has named Ivie their new afternoon voice for Q106.7/Twin Falls.

A Different Pill To Swallow

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Red Pilled America is an iHeartRadio Original Podcast from husband-and-wife team Patrick Courrielche and Adryana Cortez, that was recently featured in The Washington Times for an article about story-focused podcasts.

Butler To Run KJLH in L.A.

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Stevie Wonder owned KJLH-FM hired radio vet Elston Butler as its new Market Manager. Butler comes to the station from iHeartMedia Riverside and returns to KJLH were he was LSM from 2010 to 2014. Karen Slade remains at the station as GM.

Alexa In Your Car Is Coming

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As if competing with Facebook and Google for advertising dollars wasn't enough of a headache, the largest company in the world is about to add to your daily aspirin intake. Alexa: "Order me more Advil!"

Wendy Mays New Executive Director For VAB

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Mays takes up the position with the Vermont Association of Broadcasters having been the Promotions and Special Events Director at Hall Communications Radio Group in South Burlington, VT, for 20 years.

McGrail Takes Up Residency On The Vineyard

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Ken McGrail has been named the new Director of Underwriting at Martha's Vineyard-based WMVY 88.7 FM. 

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